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Best Web Analytics Software

Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters. 

What is a Web Analytics Tool? 

Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales. 

The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions. 

Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.

Make the best of Goodfirms’ list and choose a web analytics software from the list below.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Sep 17, 2026
156 Software

List of Web Analytics Software | Best Web Analytics Tools

  • Browsee

    Browsee is a tool to help applications in understanding and giving flawless experience to their users via session recordings, heatmaps, and widgets. A step to improve your conversions by understanding user behavior and taking actions on it.

    Entry Level Price
    $12 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • Plerdy

    Heatmaps are a set of online tools for user behavior tracking and analysis. Experienced marketers, UX experts, and SEO specialists rely on such software to record clicks, hovers, scrolls, and other interactions with a website. Many heatmaps, including Plerdy, have a free trial mode that allows you to benefit from their features free of charge.

    Entry Level Price
    $23 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • Inpixon Mapping

    Inpixon mapping is the process of converting floorplans into digital, interactive representations of indoor spaces. In addition to serving as a wayfinding platform, indoor maps leverage business rules, localization and the IoT to enable users to visualize spatial data, creating real-time indoor location intelligence. With our indoor mapping platform, any system can be enhanced to display data in the context ... read more about Inpixon Mapping

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Web Analytics Software
    Visit website

  • Site Recording

    Siterecording is a Website Recording Software built by 500apps. You can monitor how website visitors interact with your site, analyze visitor interactions, and determine how to optimize the user experience and increase conversions. Siterecording starts recording all users' engagement, such as mouse movement, clicks, and more; and then compiles and stores these data along with the actual video. Easily manage ... read more about Site Recording

    Entry Level Price
    $14.99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Snowplow

    Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or ... read more about Snowplow

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Web Analytics Software
    Visit website

  • Digtective

    We help you fix the 3rd party cookie challenge in ad conversion tracking and your web analytics. Optimize your advertising by cutting the losers and scale your winners, collect all your marketing data on one platform, so you can create your reports in minutes ... plus your web analytics data will be fully GDPR compliant. Digtective is the only tracking ... read more about Digtective

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • LiveSession

    LiveSession is a cloud-based analytical tool that helps you improve your website’s usability, boost conversion rates and enhance customer support. It also allows you to find JavaScript errors faster and solve your visitors’ technical problems. The core functionality, session replays, allows you to record and replay user sessions to find dead ends in your user’s journey. With LiveSession Clickmaps and ... read more about LiveSession

    Entry Level Price
    $41 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
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  • PragmaticBOX

    We are Marketing and Ecommerce Intelligence Platform that deliver personalized analytics for companies. We have our own tracking solutions but also integration with other data sources to deliver the best data experience. Our main products are: - Affiliate Management - Web Analytics - Campaign Manager - Customer Journey and Attribution - Data Integration and Visualization - Fraud Prevention - User ... read more about PragmaticBOX

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
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  • UnioAnalytics

    Launched in 2021, UnioAnalytics is a Portuguese project created by a group of IT enthusiasts. Our goal is to provide a complete analytics service for free to our customers.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Steel Analytics

    Steel Analytics is a simple but powerful real-time web analytics service that helps you track, analyze and understand your visitors so you can make good decisions to become more successful online. Easy and friendly analytics. Track your users journey, replay sessions, collect heatmaps & more.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Metice

    Metice is the best and feature-rich tool to track your users' clicks and usage on your websites and e-commerce stores. We use a pixel code on your site to analyze their use and you get all data to your dashboard. Works with many platforms/cms available: WordPress, Shopify and other software supporting you to add HTML code. Metice is also tested ... read more about Metice

    Entry Level Price
    $14.99 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
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  • HockeyStack

    HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever. We are revealing the strategy that took us from 0 to 1.5M monthly impressions in just 6 months. No email nurturing sequence and no pitch ... read more about HockeyStack

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Linkly

    Linkly is a powerful link management platform that transforms ordinary URLs into smart, trackable links. Create branded short links with custom domains, generate dynamic QR codes, and track every click in real-time with detailed analytics including location, device, and referrer data. Route traffic intelligently with geo-targeting, device redirects, and link rotators — including WhatsApp rotators for sales teams. Add retargeting ... read more about Linkly

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    60% in Web Analytics Software
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  • Loado

    The reality of the world we live in is that our customers use a wide variety of devices, live in many different locations, and their network connectivity could be slow 2G or super-fast 5G. How can we make sure that their experience is optimized for their device? We're here to help: we'll dive into your data and give you actionable ... read more about Loado

    Entry Level Price
    $50 Per Month
    Free Trial
    N/A
    Pricing Type
    Usage Based
    100% in Web Analytics Software
    Visit website

  • WebeTool

    WebeTool is very simple online tool collection site. Access all the tools for free. You can enhance your images, texts, PDFs, HTML, and more, directly from the webetool.com site, with 100% security. Visit WebeTool to get all apps and software for free.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Funnl

    FunnL is a B2B sales lead generation company that delivers sales-qualified meetings for organizations of any size across industries. From ICP (Ideal Customer Profile) conceptualization, contact data, and campaign emails to campaign execution, FunnL's AI-driven SaaS platform and managed services generate sales meetings that close.

    Entry Level Price
    $49 Per Month
    Free Trial
    30 Days
    Pricing Type
    Per Feature
    50% in Web Analytics Software
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  • Unrive Analytics

    Visitor tracking software, without compromising privacy for your business website, It’s cookie free and lightweight. The software allows you to see detailed reports of your website traffic in real-time. Analyse which pages perform the best on your website, Learn which traffic channels perform better, and much more.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • SquidVision

    Elevate your landing page optimization game with SquidVision, the innovative tool designed specifically for SaaS companies. Unlock the potential of our incredible heatmaps, granting you visibility into user engagement, click patterns, and conversion hotspots. Furthermore, our revenue attribution capability enables you to gauge the exact revenue generated by every page, button, and link, empowering you to make data-driven decisions.

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Usage Based
    100% in Web Analytics Software
    Visit website

  • RankWatch

    As an absolute marketing wizard, RankWatch has been adopted by SEO professionals & market geniuses across global latitudes. Being a cloud-based SAAS that runs on its own Artificial Intelligence, RankWatch offers you end-to-end SEO facilitation that leaps the horizon of manual practices and relies on automated, software-based, and inch-perfect marketing solutions. With 360-degree holistic information and intelligent data to build ... read more about RankWatch

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Per User
    20% in Web Analytics Software
    Visit website

  • bMobile Dsd Analytics Software

    Customizable and prebuilt reports to gain insights on sales operation. Drill-down capabilities to allow users to disseminate summary-level data and quickly switch to granular-level data. Easy-to read charts that give a glimpse of field sales operation on various parameters.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per User
    100% in Web Analytics Software
    Visit website

  • MonsterInsights

    MonsterInsights is the google analytics plugin for WordPress. MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market.

    Entry Level Price
    $99.50 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Open Web Analytics

    Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application. In addition to dozens of standard web analytics metrics, dimension and reports, OWA has several advanced features that are not often found in open source offerings.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • JarviX

    With our product JarviX, an augmented analytics and business intelligence platform, we continues to help companies of different fields to achieve optimal performances including manufacturing, finance, retails and logistics. While Synergies’ solutions have been widely recognized and adopted, we also have strategic collaborations with leaders in the industries such as Foxconn, AWS, Cisco and Deloitte. Hence, we can provide the ... read more about JarviX

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Web Analytics Software
    Visit website

  • GoatCounter

    GoatCounter is an open source web analytics platform available as a free donation-supported hosted service or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Webalizer

    Is written in C to be extremely fast and highly portable. On my 1.6Ghz laptop, it can process close to 70,000 records per second, which means a log file with roughly 2 million hits can be analyzed in about 30 seconds. Handles standard Common logfile format (CLF) server logs, several variations of the NCSA Combined logfile format, wu-ftpd/proftpd xferlog (FTP) ... read more about Webalizer

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • AWStats

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and ... read more about AWStats

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Web Analytics Software
    Visit website

  • Contentsquare

    Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. As a global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, ... read more about Contentsquare

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Plausible

    Plausible is intuitive, lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure

    Entry Level Price
    $9 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Busatools Web Analytics Tool

    Busatools Web Analytics Insights provides a comprehensive solution for website data collection, processing, and analysis, simplifying the complexities of digital platform optimization. Seamlessly integrating with popular platforms, it ensures swift implementation and data collection. Its advanced analytics capabilities offer invaluable insights at competitive pricing, catering to businesses of all sizes. With dedicated chat support, setup, data interpretation, and troubleshooting become ... read more about Busatools Web Analytics Tool

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Usage Based
    100% in Web Analytics Software
    Visit website

  • Lemon AI

    Lemon AI is an AI-powered SaaS solution designed to optimize digital campaigns by predicting and acquiring the most valuable customers based on actionable insights provided by deep learning analysis of your user data. 🍋 proprietary deep learning technology patented in the USA and Switzerland allows for 90%+ prediction accuracy 🍋 very fast model training ensures that you can leverage the ... read more about Lemon AI

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Bay Leaf Digital

    Bay Leaf Digital is a full-service B2B SaaS digital marketing agency that specializes in building brand awareness and generating leads for companies at every stage from startups to established international enterprises in industries including but not limited to logistics, cybersecurity, business services, and hospitality. We work closely with marketing and sales departments to drive stronger, more qualified opportunities into their ... read more about Bay Leaf Digital

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Web Analytics Software
    Visit website

  • Attrisys

    Attrisys offers unparalleled tracking capabilities that go beyond basic metrics. With its advanced link tracking system, sellers can pinpoint exactly how traffic navigates to their Amazon listings. By understanding their customer pathways, sellers can optimize their marketing strategies to prioritize high-performing channels. Attrisys provides dynamic graphs and charts that illustrate traffic trends, conversion rates, and campaign effectiveness over time. These ... read more about Attrisys

    Entry Level Price
    $23.20 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • Sumboard

    Sumboard is a low-code tool for embedding interactive analytics into B2B SaaS products. It helps developers and product teams create customizable dashboards, connect multiple data sources, and provide real-time insights to their users. The fastes way to create Customer-facing analytics: Sumboard is the quickest way to build customer-facing analytics. Growing SaaS companies use Sumboard to: - Quickly set up interactive ... read more about Sumboard

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Leadsourcing

    Leadsourcing uncovers person-level leads on your site that match your ICP, instantly engage them with personalised outreach, and book more meetings. We build AI growth toolkit with features like finding email, campaign automation and more. What we do: - 30% more leads instantly. - Identify high-intent website visitors before they leave. - Push ideal customer LinkedIn profiles to your Slack ... read more about Leadsourcing

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Usage Based
    50% in Web Analytics Software
    Visit website

  • Qwestify

    "Qwestify transforms how you work with Google Analytics 4 by turning complex data into simple answers. With just a question, Qwestify delivers instant insights on your website’s performance, helping you uncover trends, track key metrics, and make better decisions faster. Designed to simplify analytics for marketers, managers, and business owners, Qwestify saves hours of time by eliminating the need for ... read more about Qwestify

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    20% in Web Analytics Software
    Visit website

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FeatureiGrowthTracker5.0Semrush4.5Intuit Mailchimp4.3Wordpress4.5Wix3.2HubSpot Marketing Hub4.4Google Analytics4.3Whatagraph5.0
All features (11 features)
Campaign Management
Conversion Tracking
Dashboard
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking
AI Features
Total supportedout of 11 features4/119/113/117/1110/119/117/117/11
Full supportNot supported
Feature scores: supported = 1, not supported = 0

What the matrix tells you

Which Web Analytics Software products lead on features, and where the rest fall short.

Feature-count leaders

Skippership leads with 11 of 11 features supported.

  • Skippership11 / 11
  • Wix10 / 11
  • ClicData10 / 11
  • Matomo10 / 11
  • Angelfish Software10 / 11

Most features (6-10)

Solid all-rounders just behind the leaders - strong picks if a top choice does not fit your budget or stack.

  • Semrush9 / 11
  • HubSpot Marketing Hub9 / 11
  • Crazy Egg9 / 11
  • 19 Digital Builder9 / 11
  • Siteimprove9 / 11

Watch-outs - missing table stakes

These products support the fewest features - confirm they cover your must-haves before shortlisting.

  • Microsoft Clarity2 / 11
  • WebTrends3 / 11
  • Intuit Mailchimp3 / 11
  • SharePoint Vitals4 / 11
  • Smartlook4 / 11

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