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Best Web Analytics Software

Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters. 

What is a Web Analytics Tool? 

Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales. 

The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions. 

Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.

Make the best of Goodfirms’ list and choose a web analytics software from the list below.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Sep 26, 2026
157 Software

List of Web Analytics Software | Best Web Analytics Tools

  • VWO Insights

    Accelerate Growth by Delivering Optimized Digital Experiences. The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement - across the entire customer journey.

    Entry Level Price
    $169 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Adobe Analytics

    It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on ... read more about Adobe Analytics

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Amplitude

    Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions. Answer complex product questions like, which activities keep users coming back? What ... read more about Amplitude

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Web Analytics Software
    Visit website

  • AT Internet

    One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in AT Internet’s Analytics Suite provide reliable, contextualised and ... read more about AT Internet

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Hotjar

    Hotjar equips product teams with Product Experience Insights, showing them how users behave and what they feel strongly about, so those teams can deliver real value. Discover product opportunities, consolidate qual and quant, and communicate user needs. Our team works on the compelling challenges that come with large-scale web traffic and analytics, on a product that has a real impact ... read more about Hotjar

    Entry Level Price
    $89 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    25% in Web Analytics Software
    Visit website

  • Kissmetrics

    The best tool for product and marketing teams – accelerate website growth today with Kissmetrics. Move past unreliable session-based analytics like GA into advanced user-based insights. Great product, great service, great price. Let us show you how today!

    Entry Level Price
    $299 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • Quantum Metric

    Quantum Metric is the Digital Experience Intelligence platform, driving unparalleled visibility into every customer interaction across all devices and delivering faster data-driven decisions. Performance and security are the foundation of Quantum Metric, enabling customers to gain real-time user insights securely and at scale.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Web Analytics Software
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  • WebTrends

    For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue. We partner with companies at all levels of digital maturity and offer solutions in ... read more about WebTrends

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • GoSquared

    The all-in-one platform for your business to understand and convert more of your web traffic. View real time web analytics of your website visitors, capture and qualify leads with intelligent live chat, and use the unique real time Customer Data Hub to view, manage and segment leads and users.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Clicktale

    Customer experience analytics platform that helps businesses of all sizes track visitors' browsing behavior, attributes and more using advanced filtering, segmentation, heat maps and other tools.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Web Analytics Software
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  • Woopra

    Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s siloed data within a singular hub - Woopra delivers a holistic, real-time, behavioral view of every prospect and visitor. Translating data-driven intelligence into complete profiles for every customer enables brands to create a more intuitive experience and unparalleled customer service. With Woopra, every team ... read more about Woopra

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Chartbeat

    Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • Clicky

    1,250,120 web sites depend on Clicky to monitor, analyze, and react to their traffic in real time. Clicky is a great tool for tracking user behavior on a website. Clicky helps users move website from data to insights to action. It is highly recommended for making data-driven decisions.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • Angelfish Software

    Most website Users don't want to be tracked, and JavaScript-based tracking is easy to block. Users who block tracking don't appear in your web analytics reports. This is a problem for any organization that requires accurate data: for marketers and IT auditors, especially. Angelfish Software is a self-hosted web analytics tool that doesn't rely on JS-based tracking. Angelfish is a ... read more about Angelfish Software

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Logaholic

    Logaholic provides a powerful web analytics solution that delivers reliable, objective information about the performance of your web site content, traffic and marketing. Logaholic provides useful insights that will help you improve your site ROI today.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • FullStory

    FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Web Analytics Software
    Visit website

  • Lucky Orange

    Take a peek behind the digital curtain with Lucky Orange to see how your visitors use your site and turn them into customers and clients. Nearly 60,000 websites utilize Lucky Orange’s complete conversion optimization package to help turn more visitors into customers. This comprehensive package includes dynamic heatmaps, real-time visitor recordings, digital dashboard, interactive chat, daily emailed insights, conversion funnels ... read more about Lucky Orange

    Entry Level Price
    $10 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • eTracker

    Ingenious web analysis without opt-in obligation. Checked without consent, as GDPR-compliant by design & cookie-less by default. With the standard configuration from etracker, you can completely do without cookie notifications, provided that no other unnecessary cookies are used. etracker Analytics Cookie-less enables session tracking without consent. The interactive dashboard shows you the most important things about websites and campaigns on ... read more about eTracker

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
    Visit website

  • FoxMetrics

    FoxMetrics collects, enriches and delivers real-time granular data from your website and applications into a data warehouse that you and your team fully control. Collect data from all your digital platforms including your web analytics data from your website.

    Entry Level Price
    $450 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Vishlesan

    Vishlesan is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
    Visit website

  • MyWiFi Networks

    MyWiFi Networks offers the leading white-label guest WiFi marketing platform built specifically for resellers like digital agencies and MSPs. MyWiFi Networks is the easiest way to empower your client’s guest WiFi with social, email, SMS, and payment login options, real-time data collection, marketing automation with 3rd-party CRM integrations, and sub-user client access in over 30 languages. Instead of reselling other ... read more about MyWiFi Networks

    Entry Level Price
    $99 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • BetterMetrics

    BetterMetrics is your platform for staying in control of your marketing spend. You will always have a live overview of how much you have spend, where you spend it and how much it contributed to your marketing goals.

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Social Status

    Social Status is a powerful suite of 4 social media analytics tools: 1. Profile Analytics Connect your Facebook, Instagram, Twitter, YouTube and LinkedIn profiles to see full funnel insights 2. Ads Analytics Connect your Facebook Ads Manager account to report on all your paid performance 3. Competitor Analytics Add any public brand to benchmark your performance against competitors and industry ... read more about Social Status

    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • ManageEngine Analytics Plus

    ManageEngine crafts comprehensive IT management software with a focus on making your job easier. Our 90+ products and free tools cover everything your IT needs, at prices you can afford. Analytics Plus is an on-premise business intelligence and IT analytics software that lets you create rich visualizations and interactive dashboards. Powerful cross-data analytics and data blending allows you to combine ... read more about ManageEngine Analytics Plus

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Web Analytics Software
    Visit website

  • Boosterberg

    Boosterberg is an efficient marketing automation solution for small to large businesses, publishers, bloggers, and everybody who wants to save time=money. Boosterberg’s perceptive algorithm saves companies and individuals up to 90% of the time spent on manual boosting. Set your goals, whether you want higher conversions, higher traffic, interaction, or reach, and let intelligent algorithms give your content rightful attention. ... read more about Boosterberg

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • Evolution360

    Evolution360 gives you a complete overview of your profile pages on social media with details on likes, demographics and reach of each individual post. Web leads B2B, SEO, advanced web analytics, social media, form tracking, intuitive reports and much more. dentify which companies and public institutions visit your website – without them having to fill out any forms. We track ... read more about Evolution360

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Web Analytics Software
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  • Calculoid

    Easy to use platform for creating interactive calculating, payment web solutions and lead generation - web calculators, pricing, check-outs or web forms. Easy to create with drag and drop and embed to your website or app. No coding skills required. Simply engage users, collect leads, accept payments.

    Entry Level Price
    $19 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • Vaizle

    Vaizle is a competitive social media analytics tool for startups and enterprises who need actionable social media insights. It allows marketers to improve their social media performance by identifying gaps and opportunities. Get your social media data interpreted into actionable tips that you can use daily to improve your social media performance. Vaizle will give you daily insights across multiple ... read more about Vaizle

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Web Analytics Software
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  • Visitor Queue

    Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website. Gone are the days of cold calling and guessing, we feed your sales team hot leads that have already shown an interest in your products and/or services. With 98% of website visitors disappearing from your ... read more about Visitor Queue

    Entry Level Price
    $31 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    33% in Web Analytics Software
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  • Analytify

    Analytify is one of the best Google Analytics WordPress plugin that will help you to integrate your Google Analytics account with your WordPress and display your website analytics within your WordPress dashboard. Our 1-Click setup gets you up and running in a mere minute. Really! Presenting you with super user-friendly data and gorgeous charts. Suddenly, you’re seeing your website visitors ... read more about Analytify

    Entry Level Price
    $59 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
    Visit website

  • Yext

    Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted ... read more about Yext

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Usage Based
    10% in Web Analytics Software
    Visit website

  • Inspectlet

    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your ... read more about Inspectlet

    Entry Level Price
    $39 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • SeeVolution

    SeeVolution is a real-time website analytic web service that shows a heatmap of a website, detailing where visitors are clicking, mouse moves and scrolls. The data is used to allow webmasters to see what areas of a website visitors are using.

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    50% in Web Analytics Software
    Visit website

  • Mouseflow

    Mouseflow recognizes the forms on your page automatically and populates results retroactively. More data, less planning. Mouseflow heatmapping reveals why your visitors aren't converting into customers. Mouseflow records your website visitors sessions, so you can make decisions based on all your data.

    Entry Level Price
    $31 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

  • LogRocket

    LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
    Visit website

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FeatureiGrowthTracker5.0Semrush4.5Intuit Mailchimp4.3Wordpress4.5Wix3.2HubSpot Marketing Hub4.4Google Analytics4.3Whatagraph5.0
All features (11 features)
Campaign Management
Conversion Tracking
Dashboard
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking
AI Features
Total supportedout of 11 features4/119/113/117/1110/119/117/117/11
Full supportNot supported
Feature scores: supported = 1, not supported = 0

What the matrix tells you

Which Web Analytics Software products lead on features, and where the rest fall short.

Feature-count leaders

Skippership leads with 11 of 11 features supported.

  • Skippership11 / 11
  • Wix10 / 11
  • ClicData10 / 11
  • Matomo10 / 11
  • Angelfish Software10 / 11

Most features (6-10)

Solid all-rounders just behind the leaders - strong picks if a top choice does not fit your budget or stack.

  • Semrush9 / 11
  • HubSpot Marketing Hub9 / 11
  • Crazy Egg9 / 11
  • 19 Digital Builder9 / 11
  • Siteimprove9 / 11

Watch-outs - missing table stakes

These products support the fewest features - confirm they cover your must-haves before shortlisting.

  • Microsoft Clarity2 / 11
  • WebTrends3 / 11
  • Intuit Mailchimp3 / 11
  • SharePoint Vitals4 / 11
  • Smartlook4 / 11

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