Wix

Israel HQFounded 2006

Deployment

Web-basedWindowsMac

Best for

SmallMedium

Overview

About Wix

Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Create a stunning, professional website for free with Wix website builder. We offer a few different ways you can build your site: Wix Artificial Design Intelligence, Wix Editor, & Wix Code. Whether you're creating a site for the first time or you're a pro, we've got you covered. Wix ADI builds you a unique site with professional text, images & more.

Wix Editor gives you design freedom with advanced functionality & easy drag & drop. And with Wix Code, you can create state-of-the-art site & apps.

At a glance

Software information

Industries served, licensing and the support Wix provides.

Industries

  • Information-technology-services

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • 24x7 Support

Training

  • Help Guides
  • Video Guides

Knowledge Base

  • Help Guides
  • Video
  • Blog
Languages (1)
English

Review analytics

What customers report

3.2
Based on 18 verified reviews
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations5.0

What users like the most

  • Step-by-step guidance helps you through the whole process, even if you have no website building experience.
  • A good assortment of website templates can be customized and personalized in great detail.
  • Automatically checks for display issues on different devices, saving time and hassle.

What users like the least

  • The blog interface could be better, and there was no easier way to make blog-wide design changes.

What users say

Review Analytics of Wix

Every review is verified through Goodfirms before it's published.

3.218 Verified Reviews
Ease of use (1 review)4.0
Features & functionality (1 review)4.0
Customer support (1 review)4.0
Value for money (1 review)4.0
Integrations (1 review)5.0
Review Summary
Summarized from 18 verified reviews · Updated September 2026
Wix is praised for its ease of use and drag-and-drop interface, making it accessible to beginners and small businesses without technical skills. Setup is quick and affordable, with templates and guided tools available. However, reviewers consistently cite significant limitations in SEO optimization, customization flexibility, and advanced features, particularly for larger websites or those requiring custom code. The platform works well for simple blogs and starter sites but becomes restrictive as business needs grow.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Wix
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What reviewers mention most

Benjamin JerewVerified Review
Posted on Aug 12, 2022
Overall rating5.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations5.0
I used Wix to build and host a freelancing website for several years. Having everything in one place (website builder, viewer, blog, website hosting, image and file hosting, and email server) is a win. Wix leads you through step by step from brainstorming to publishing and maintenance.
Dylan BrownVerified Review
Posted on Oct 2, 2019

“Poor review”

Overall rating1.0

While I like the simplicity of Wix and enjoyed using it, that simplicity quickly turns into a source of frustration. I've found it excruciatingly hard to optimize Wix websites and I've started advising people against using Wix for that reason. I doubt you can ever properly optimize Wix websites.

Daniel NoyVerified Review
Posted on Sep 5, 2019

“Simple and Easy to Use Website Builder”

Overall rating5.0
We've used a number of other website builders, but nothing has come close to our great experience with WIX. We currently run a Photo Booth Hire company called Kapture Booth in Melbourne. WIX has allowed us to grow our business beyond our initial expectations. We are now implementing a number of SEO strategies to boost our rankings in Google.
Ronald D'souza, Digital Marketing Manager at Angel JacketsVerified Review
Posted on Aug 6, 2019

“I believe it's good for blogs and DIY websites”

Overall rating4.0

Review: I had an amazing experience using Wix for my website blog - Angel Jackets. I believe it's good for blogs and DIY websites.

Pros:  Speed and security, Great customer support, Attractive layout.

Cons:  Not good for large website because the nav menu cannot adapt to the complex substructure, Difficult to implement your own unique design, Premium plan is too expensive.

Sam Orchard, Creative Director at Edge of the WebVerified Review
Posted on Aug 6, 2019

“Wix is one of the worst platforms for SEO”

Overall rating2.0

Pros: Wix is really easy to use. Almost anyone can get a website up and running pretty quickly without any special knowledge. It’s very cheap, costing from £3 a month, so if you don’t have much of a budget you can still afford it. Sticking to the templates can mean you’ve got a fairly professional looking site.

Cons: It is very easy to ruin your website design. The flexibility of the platform and the ease of dragging and dropping elements on to the page means it’s very very easy for someone who isn’t a designer to turn a pretty decent template into a mess. Wix is one of the worst platforms for SEO. One of the reasons that it is so bad for SEO is because Wix sites are often very laggy and slow and really suffer from bad performance issues. Also, if you go with Wix, your site is never really actually yours. If Wix went bust tomorrow you would instantly lose your website and be left with nothing. As a Creative Director of Edge of the Web, I think that overall you just need an online presence, just something cheap and cheerful that you’re not expecting to use as a proper marketing tool, then Wix might be right for you, but with all the available web builder software that’s out there, there are certainly other options that will be as good, if not better than Wix.

Nate Masterson, CMO at Maple HolisticsVerified Review
Posted on Aug 5, 2019

“Most popular tools for creating websites”

Overall rating5.0

Wix is one of the most popular tools for creating websites, and for good reason. Based on your preferences, you can design things yourself or answer some questions and have Wix do the hard work for you. Depending on your needs, you can add features such as online bookings, a blog, or an online store to your website. As a website builder of my own website - Nate Masterson, perhaps most importantly, Wix will help you get a personalized SEO plan so that people will be flocking to your new and fresh site.

Syed Irfan Ajmal, Founder & MD at SIA EnterprisesVerified Review
Posted on Aug 5, 2019

“Limited to lots of features”

Overall rating2.0

I am a content marketing executive at SIA Enterprise. Syed Irfan Ajmal is a digital marketing agency owner, international speaker, syndicated columnist, and podcast host. His bylines & citations include Forbes, the World Bank, SEMrush, Reader’s Digest, Entrepreneur, and several others. He is widely respected for his insights on Content Marketing, Organic Search, and Publicity.

There are multiple website builders online and some are performing really good. There are 154 million active users on Wix right now. Out of which, 45000 new signs up happen on Wix every day.

There are pros and cons of every website builders, following are the pros and cons of WIX website builder:

Pros:

1. The usability and site speed is very fast.

2. There are around 500 templates to choose from. These templates come with a price and some of them are really good and free.

3. Intuitive drag and drop option. Meaning customizing the website is quite easy. They have made it so simple, that you only need to drag and drop certain elements of the website.

4. Wix is already SEO friendly, it also helps in building your SEO so that you can appear on search engines more easily.

Cons:

1. The free plan is limited to lots of features. And it also forces you to go for a premium version.

2. Tracking and analytics are limited to only paid plans. So, your data analysis is not provided with the free version.

3. Premium plans are a single site only.

Patrick Dhital, Co-Founde at Honey Skin: At Home IPL Laser Hair RemovalVerified Review
Posted on Aug 5, 2019

“Not suitable for high competitive keywords or large website”

Overall rating3.0

Pros:

- Easy for Beginners

- Drag and Drop means no coding required

- Easy implementation of basic SEO

- Easy contact forms

- Pre-designed and easy to use high-quality templates

- Great support service 24/7

- SSL protected payments

 Cons:

- Not good for bigger websites (menu is limited)

- Limited us from creating a highly optimized and advanced website based on speed

- Limited us in search engines due to lack of advanced SEO control

- Quite expensive compared to other website builders

- Can't export data if you want to switch to another platform

Our experience from using Wix started off as a very positive one. We were completely unaware of how to build a website and Wix really did make it easy for us to get started. By using it on our business website - Honey Skin, however, once we realized that we did want to rank for organic keywords with high competition and that we wanted our website speed to be as close to a 100 score as possible, we needed to move to another platform. And Wix wouldn't even let us take our website with us, so we had to start from scratch. Again, if you are a small business who gets customers through word of mouth or social media, Wix is a perfect option. But if you want to rank for high competitive keywords, or you have a large website, we recommend using another more advanced platform.

Brett Stevens, Owner at Teacher Brett, IncVerified Review
Posted on Aug 2, 2019

“I plan on continuing to use their services for quite some time”

Overall rating4.0

I have found WIX to be extremely user-friendly and easy to navigate. In just a few hours I was able to construct a high-quality website named - Teacher Brett, Inc that suited my needs and attracted clients. I have no formal skills in website development, but WIX walks you through each step and provides templates you can easily customize. It is extremely cost-effective. For around $100, I was able to get my website up and running with a custom domain. I had received quotes of thousands of dollars from website developers with numerous additional fees and charges for changing anything down the road. WIX allows for frequent changes and customizations for various promotions or announcements I want to make my customers aware of throughout the month. They also provide some steps to SEO, however, I have found this to be an area where I would like to see some improvement.  For a business owner with little knowledge of how SEO works it would be helpful to have even more guidance in this area.

Overall, I have been highly satisfied with my experience at WIX compared to web development sites I have used in the past. I plan on continuing to use their services for quite some time.

Yasmin Parsloe, Founder & CEO at Hotelier PRVerified Review
Posted on Aug 2, 2019

“I am really happy with my experience using Wix”

Overall rating4.0

Pros: I run Hotelier PR, a small niche marketing agency specializing in hospitality brands. I built my website, HotelierPR.com, using Wix. I find the easy drag and drop designs entirely customizable and the functionality of the editor is user-friendly and quick to make edits. I also love how comprehensive the guides are, like for setting up SEO and connecting to Google, all of the user experiences are so interactive and guiding, you never feel like you are alone. The monthly cost is also extremely affordable.

Cons: The only con that I have experienced is image optimization. Sometimes I have to resize images manually using PhotoShop and then upload it to Wix.

Overall Experience: I am really happy with my experience using Wix and I highly recommend if you are looking for a do-it-yourself professional website. The editor is simple, and the software guides you through processes using best practices, so people who aren't necessarily familiar can still optimize their site.

Capabilities

Wix features

The full feature set, grouped by module.

Website Builder Software

  • Auto Update
  • Drag & Drop
  • E-commerce Management
  • Import/Export Content
  • Landing Pages/Web Forms
  • Real Time Editing
  • Responsive Website
  • SEO Management
  • Survey Builder
  • Templates & Themes

Blog Software

  • Analytics & Insights
  • Collaborative Writing
  • Commenting System
  • Performance Tracking
  • Post Management
  • Sharing & Distribution
  • Search & Discovery
  • User Management
  • WYSIWYG Editor

Web Analytics Software

  • Campaign Management
  • Conversion Tracking
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Web Design Software

  • Animations
  • Content Management
  • Customization
  • Drag & Drop
  • Design Templates
  • Image Editing
  • Layout Management

Portfolio Builder

  • Analytics Integration
  • Contact & Inquiry Forms
  • Custom Domain Support
  • Drag-and-Drop or No-Code Editor
  • Media & Content Support
  • Performance & Speed Optimization
  • Project & Category Organization
  • Responsive Design Templates
  • SEO Optimization Options

Plans

Wix pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$2.39 / month

Media

Screenshots & video

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