I’m the Chief Marketing Officer of our company(Seriously Smoked), and I’m in charge of handling all marketing operations, including social media. The best social media management software we tried is Sprout Social.
Here are the pro and cons of using Sprout Social:
Pros
Simple dashboard. Unlike other social media management software we’ve tried, Sprout Social has a straightforward dashboard that displays everything marketers needs within a single click.
Scheduled content publishing feature. The scheduled content feature is heaven-sent for busy marketers who do not have to set their alarms to publish content on a specific time of the day on certain days. With this feature, marketers have more time to dedicate to other tasks and are free from worrying about missing a post.
Integrated messaging across all platforms. One unique feature of Sprout Social is that it allows the seamless and secure tracking of messages across all social media channels of your business, regardless if it’s on Facebook, Twitter, Instagram, or other integrated websites.
Comprehensive and eye-pleasing analytics report. Sprout Social has an in-depth categorization of people engaged with your content. As such, you can use the same data when you launch your promotional campaigns on social media platforms.
Cons
More expensive than competitors. Sprout Social is more costly than its competitors because of its better features and integration capabilities. However, I wish the company would have to lower costs in the future as a way of thanking loyal patrons.