Sprout Social

United States HQFounded 2010

Deployment

Web-basediPhone/iPadAndroidWindowsMac

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Overview

About Sprout Social

Sprout Social’s social media management software & marketing solutions help you find, form and deepen real connections with the people who love your brand. Sprout Social’s all-in-one social media management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real-time and turn social data into meaningful insights—at scale.

At a glance

Software information

Industries served, licensing and the support Sprout Social provides.

Industries

  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Webinars
  • Infographics
  • Case Studies
Languages (1)
English

Review analytics

What customers report

4.4
Based on 12 verified reviews
Ease of use4.7
Features & functionality4.3
Customer support4.7
Value for money4.7
Integrations5.0

What users like the most

  • Optimizes your social media channels
  • Analytics reports
  • Creating posts is easy with scheduling tools

What users like the least

  • The standard plan is expensive
  • Managing multiple social profiles is limited

What users say

Review Analytics of Sprout Social

Every review is verified through Goodfirms before it's published.

4.312 Verified Reviews
Ease of use (3 reviews)4.6
Features & functionality (3 reviews)4.3
Customer support (3 reviews)4.6
Value for money (3 reviews)4.6
Integrations (3 reviews)5.0
Review Summary
Summarized from 12 verified reviews · Updated September 2026
Sprout Social is praised for its intuitive interface and centralized dashboard that consolidates multiple social media accounts in one place. Users consistently highlight strong reporting and analytics capabilities, particularly for tracking hashtag performance and defining ROI across campaigns. The scheduling and automation features are frequently cited as time-saving, allowing users to publish content across platforms without manual posting. While support is generally regarded as good, one limitation mentioned is the inability to schedule directly to Instagram automatically.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Sprout Social
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What reviewers mention most

Garth Watrous, Chairman and Second Generation Owner at American Hat MakersVerified Review
Posted on Nov 23, 2022

“Sprout Social is one of the best one-stop social network management”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We American Hat Makers use Sprout Social. Our top pick was Sprout Social due to its usability, publishing features, and analytics across all major social media platforms. We chose Sprout Social because of its various scheduling tools, analytics, mobile apps, and paid promotion tools.

Patricia Jones, Co-Founder at NeutypechicVerified Review
Posted on Aug 22, 2022

“Sprout Social has been a great tool for us to manage all of our social media accounts in one place”

Overall rating4.0
Ease of use4.0
Features & functionality3.0
Customer support4.0
Value for money4.0
Integrations5.0

We Neutypechic use Sprout Social as our social media marketing software. We've been using it since we launched, and it's been a great tool for us to manage all of our social media accounts in one place. We use this software daily as per our requirements. The pros are that it's easy to use and intuitive, so even people who don't have much experience with social media marketing can use it effectively. It also integrates with other services we use, like Google Analytics and MailChimp, which makes the whole process easier and more effective. The cons are that it can be slow sometimes—the interface isn't always responsive—and we find that some of the features don't work as well as we'd like them to (like scheduled posts).

Stephanie Venn-Watson, Researcher at fatty15Verified Review
Posted on Aug 18, 2022

“Sprout Social is one of the most powerful social automation tools”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We fatty15 use Sprout social. Automating our social media posts is one of the best decisions I’ve ever made for my business. It offers a robust set of features that helps us easily manage our social media presence. Sprout is part of our daily operations at our company, but we don't have to spend a ton of time there. We just set it and forget it so we can focus on other pressing tasks. Scheduling messages in advance on multiple platforms through a single dashboard saves a ton of time. Sprout also offers analytics and engagement capabilities, so you can develop an informed social media strategy. Because an active social media presence is no longer optional for brands, automating the tasks surrounding it is a smart, time-saving move for any business.

Jayant SinghVerified Review
Posted on Aug 24, 2021

“Amazing Tool to Manage Social Platform”

Overall rating4.0
I love it to use and manage social account over an year. It really helpful to schedule it with ease.
Jeremy Owens, CMO at Seriously SmokedVerified Review
Posted on Jul 29, 2020

“Integrated messaging across all platforms”

Overall rating5.0

I’m the Chief Marketing Officer of our company(Seriously Smoked), and I’m in charge of handling all marketing operations, including social media. The best social media management software we tried is Sprout Social. 

Here are the pro and cons of using Sprout Social:

Pros

Simple dashboard. Unlike other social media management software we’ve tried, Sprout Social has a straightforward dashboard that displays everything marketers needs within a single click.

Scheduled content publishing feature. The scheduled content feature is heaven-sent for busy marketers who do not have to set their alarms to publish content on a specific time of the day on certain days. With this feature, marketers have more time to dedicate to other tasks and are free from worrying about missing a post.

Integrated messaging across all platforms. One unique feature of Sprout Social is that it allows the seamless and secure tracking of messages across all social media channels of your business, regardless if it’s on Facebook, Twitter, Instagram, or other integrated websites. 

Comprehensive and eye-pleasing analytics report. Sprout Social has an in-depth categorization of people engaged with your content. As such, you can use the same data when you launch your promotional campaigns on social media platforms. 

Cons

More expensive than competitors. Sprout Social is more costly than its competitors because of its better features and integration capabilities. However, I wish the company would have to lower costs in the future as a way of thanking loyal patrons. 

Werner Jorgensen, Marketing & Sales Manager at HeatxpertsVerified Review
Posted on Jul 20, 2020

“All-in-one social media management solution”

Overall rating4.0

At Heatxperts, we have spent decades manufacturing high-quality surface heating products and delivering a first-class service to our clients. Our expertise is Drum Heaters, IBC Container Heaters, and Industrial Heating Blankets for curing processes.

My choice for social media management is: Sprout Social

Sprout Social is an all-in-one social media management solution that empowers digital marketers to do more with their strategies. The software offers marketing, customer care, analytics, and data intelligence solutions for leading brands and agencies. It is an intuitive software designed with a friendly user interface simplifying social publishing and customer engagement. 

PROS

The software helps in better connecting with the audience, streamlines publishing workflows, collaboration in real-time, and turns social data into meaningful insights at scale. The best thing is I can schedule the content for the upcoming posts. The software enables me to monitor posts on Facebook, Instagram, Twitter, and LinkedIn. The visual reports are excellent and offer good graphics and optimal data tables. 

CONS

The software is a bit expensive for a company with many workers since it offers costly programs per user. If I want to have more functions, obviously the cost increases. Further, the software should have consistent interaction metrics for all social platforms to be ideal and covers all in a single report. I wish I don’t have to verify every time I work for Instagram through the software. The notes feature should be readable/deletable/editable and tied to an individual account and should not create a mess on the calendar when multiple users are using the notes. 

Michael Lowe, Chief Executive Officer at CarPassionateVerified Review
Posted on Mar 24, 2020

“Sprout social is like a souped-up version of Hootsuite.”

Overall rating4.0

As a CEO of CarPassionate, here is my experience of using Sprout Social:

Pro’s

·        It offers advice on who to follow, based on your tweets and niche, much more than say the regular twitter or FB suggestions. It also offers advice on unfollow, it has good form in identifying bot accounts.

·        You can tag account users in certain tasks and assign jobs to ensure everyone is on the same page and aware of their roles

·        It looks better than other software but it also matches the substance. It’s fancy and functional

Con’s

·        The analysis function lacks the depth and precise data that other software has.

·        It doesn’t offer as many 3rd party integrations.

Overall

It is a great and simple enough system to use. With some more development along the lines, hopefully, it can address some of the weaker areas to come more in line with other software.

Aaditya Sharma, Founder and Director at Exblogging.comVerified Review
Posted on Oct 1, 2019

“On sprout social, it is very easy to draft, store, and queue all your social posts.”

Overall rating4.0

Sprout Social is one of the most popular social media marketing tools that I have used for more than 2 years for my website Exblogging.com. It is very easy to organize data on this platform. You don't have to separately log in to each of the Instagram, facebook, twitter accounts to reply to your followers. Everything goes on one single website. Sprout social has a feature that helps you monitor hashtags and keywords. You can examine the share of the amount of those particular keywords your business has. Members of your company can create notes about various clients and their social media profiles based on your history and get in touch with them.

What I like in Sprout Social:

  • It is Time-consuming
  • Fully-organized dashboard
  • The Feeds segment helps recognize keyword-oriented content
  • Discover the list of your followers, people with whom you have interacted, and those who have mentioned you in a tweet.
  • Visual Analytics helps you know your audience much better.
  • 30 days of a free trial

What I don't like:

  • Sprout Social limits user access to four social channels: Twitter, Facebook,  Google+ page, LinkedIn
  • Lack of LinkedIn integration
  • Higher cost, It's pricing starts from $100 per month.
Nicholas Farmen, UX, Marketing, & More at Spire DigitalVerified Review
Posted on Sep 25, 2019

“Reporting function is best and less costly also”

Overall rating5.0

I have used a variety of social media management software for my company - Spire Digital. By far, my favorite solution is Sprout Social. I love using the tool for it's reporting function. I also like Sprout Social, as it's less costly.

Jose M. Gomez, CTO, Cofounder and Technical Lead at EvinexVerified Review
Posted on Sep 24, 2019

“Define ROI and give comprehensive analytics reports”

Overall rating4.5

At Evinex we use Sprout Social to schedule our posts and check the performance. What we like about Sprout Social is that they define ROI and give us comprehensive analytics reports. For example, knowing which hashtag works is difficult without analytics tools. Sprout Social shows what the most used hashtags you used are and what the most engaged hashtags are. You can see the gap of your hashtag strategy and easily put it into practice. I find this feature very handy.

Capabilities

Sprout Social features

The full feature set, grouped by module.

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Scheduling
  • Social Analytics
  • Team Management

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Reputation Management Software

  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Generation
  • Review Marketing
  • Review Monitoring
  • Social Monitoring
  • Templates

Social Networking Software

  • Activity/News Feed
  • Blogs
  • Media Library
  • Privacy Options
  • Social Media Management
  • User Management

Social Listening Tool

  • Competitive Analysis
  • Crisis Management Tools
  • Influencer Identification
  • Real-time Monitoring
  • Sentiment Analysis
  • Social Media Analytics
  • Spam Filtering
  • Trend Analysis

Plans

Sprout Social pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
30 Days
Standard$89 / month

Works with

Integrations

Sprout Social connects with the tools your team already uses.

facebookinstagramtwitterLinkedInPinterest

Media

Screenshots & video

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