Keap

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroid

Best for

SmallMediumLarge

Overview

About Keap

Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features like sales and marketing automation, lead management, contact management, etc. The software’s analytics dashboard enhances CRM strategies with complete insights on leads, marketing campaign performance, sales reports, and payment details. Users can generate reports based on audience segmentation and offer personalized experiences to customers. .

The software has native integrations with tools like accounting, payment, and invoice, making selling more convenient. The free trial of the Keap CRM tool allows interested users to test and customize as per their business needs.

At a glance

Software information

Industries served, licensing and the support Keap provides.

Industries

  • Accounting
  • Information-technology-services
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Quote Based
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs

Knowledge Base

  • Help Guides
  • Video
  • Blog
Languages (1)
English

Review analytics

What customers report

4.0
Based on 13 verified reviews

What users like the most

  • The most standout feature of Keap is its marketing automation. The ability to create and automate personalized email campaigns, follow-up sequences, and drip campaigns is incredibly powerful. I was able to nurture leads without having to manually track each interaction.

What users like the least

  • One area where Keap could improve is in pricing. While the software offers great features, it can get quite expensive for smaller businesses, especially if you're looking to unlock advanced functionalities. The higher-tier plans also seem to be more suited to businesses with larger teams or more complex needs, which might not be a perfect fit for solo entrepreneurs or smaller operations.

What users say

Review Analytics of Keap

Every review is verified through Goodfirms before it's published.

4.013 Verified Reviews
Ease of use (2 reviews)5.0
Features & functionality (2 reviews)4.5
Customer support (2 reviews)5.0
Value for money (1 review)5.0
Integrations (1 review)3.0
Review Summary
Summarized from 13 verified reviews · Updated September 2026
Keap is a robust CRM and marketing automation platform praised for its sales funnel capabilities, detailed reporting, and task automation that appeals to small businesses and entrepreneurs. Users highlight its intuitive interface and drag-and-drop functionality, though many note a steep learning curve for advanced features and occasional performance slowness. Common concerns include limited native integrations, fewer customization options than some competitors, and complexity that can overwhelm new users, though support and training are considered valuable. The platform's comprehensive functionality reduces the need for additional tools, making it a worthwhile investment for engaged business owners willing to learn the system.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Keap
Sort ByWrite a Review

What reviewers mention most

Axis Web Art Pvt LtdVerified Review
Posted on Dec 31, 2018

“Good tool for our company”

Overall rating5.0

Pros: So good with the sales funnel.

Cons: None

George Mirov , Client Services Manager at MXOtech, IncVerified Review
Posted on Dec 28, 2018

“Overall Experience: Good”

Overall rating3.0

Pros: Custom campaigns

Cons: Can be overwhelming to manage and slow at times.

Eddy Rivas , Server Administrator at 4D Alliance CAVerified Review
Posted on Dec 26, 2018

“Best CRM & MArketing Automation Software”

Overall rating5.0

Pros: Infusionsoft is really robust. It offers a variety of options for the campaign automation and can really help those who need a more detailed automation process. According to Marketing Automation Software, The reporting system is also very detailed. You can get reports on contacts, emails, etc. It helps when you need to know exactly how your campaigns are doing especially when you have a lot of them.

Cons: The biggest con for Infusionsoft is its learning curve. It's a robust system, but that comes at the cost of a bad UI, hard to learn automation and a confusing development process. The backend of Infusionsoft has a lot in it and that often results in trying to find certain options or settings that aren't always where you'd think they'd be. According to Marketing Automation Software, The development API is poorly documented and just as confusing as the Infusionsoft UI. We built a web application that connected to our Infusionsoft account, but it was a confusing process to setup and also ran pretty slow with next to no options to optimize it.

Capabilities

Keap features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Lead Management Software

  • Contact Management
  • Email Integration
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Pipeline Management
  • Sales Tracking
  • Source Tracking

Sales Force Automation Software

  • Campaign Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Opportunity Management
  • Proposal Generation
  • Sales Forecasting

Lead Generation Software

  • Contact Database
  • Landing Page Builder
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Pipeline Management
  • Prospecting Tools

Real Estate CRM Software

  • Client Manager
  • Lead Generator
  • Campaign Management
  • Contact Management
  • Reports & Analytics
  • Sales & Listing

Healthcare CRM Software

  • Alerts/Notifications
  • Appointments
  • Campaign Management
  • Patient Management
  • Reports

Plans

Keap pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Quote Based
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$249 / month

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Keap? Verify your business email to claim and manage this Goodfirms profile.

Request claim