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Keap

4.0 (13 Reviews)|Write a Review|Unclaimed profile
United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroid

Best for

SmallMediumLarge

Overview

About Keap

Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features like sales and marketing automation, lead management, contact management, etc. The software’s analytics dashboard enhances CRM strategies with complete insights on leads, marketing campaign performance, sales reports, and payment details. Users can generate reports based on audience segmentation and offer personalized experiences to customers. .

The software has native integrations with tools like accounting, payment, and invoice, making selling more convenient. The free trial of the Keap CRM tool allows interested users to test and customize as per their business needs.

At a glance

Software information

Industries served, licensing and the support Keap provides.

Industries

  • Accounting
  • Information-technology-services
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Quote Based
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs

Knowledge Base

  • Help Guides
  • Video
  • Blog
Languages (1)
English

Review analytics

What customers report

4.0
Based on 13 verified reviews
Ease of use5.0
Features & functionality4.5
Customer support5.0
Value for money5.0
Integrations3.0

What users like the most

  • The most standout feature of Keap is its marketing automation. The ability to create and automate personalized email campaigns, follow-up sequences, and drip campaigns is incredibly powerful. I was able to nurture leads without having to manually track each interaction.

What users like the least

  • One area where Keap could improve is in pricing. While the software offers great features, it can get quite expensive for smaller businesses, especially if you're looking to unlock advanced functionalities. The higher-tier plans also seem to be more suited to businesses with larger teams or more complex needs, which might not be a perfect fit for solo entrepreneurs or smaller operations.

What users say

Review Analytics of Keap

Every review is verified through Goodfirms before it's published.

4.013 Verified Reviews
Ease of use (2 reviews)5.0
Features & functionality (2 reviews)4.5
Customer support (2 reviews)5.0
Value for money (1 review)5.0
Integrations (1 review)3.0
Review Summary
Summarized from 13 verified reviews · Updated September 2026
Keap is a robust CRM and marketing automation platform praised for its sales funnel capabilities, detailed reporting, and task automation that appeals to small businesses and entrepreneurs. Users highlight its intuitive interface and drag-and-drop functionality, though many note a steep learning curve for advanced features and occasional performance slowness. Common concerns include limited native integrations, fewer customization options than some competitors, and complexity that can overwhelm new users, though support and training are considered valuable. The platform's comprehensive functionality reduces the need for additional tools, making it a worthwhile investment for engaged business owners willing to learn the system.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Keap
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What reviewers mention most

Aman, Owner at KeapVerified Review
Posted on Apr 1, 2025

“Keap honest review”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Using Keap has been a generally positive experience. As an all-in-one CRM and marketing automation tool, it provides a lot of value for small businesses and entrepreneurs. The interface is clean and intuitive, making it easy to get started even for users with limited technical experience. The platform's ability to automate repetitive tasks, manage customer data, and streamline communications is something that really sets it apart from other CRMs.

However, it does have a learning curve, especially when it comes to more advanced features like workflow automation and email marketing campaigns. The support documentation is quite helpful, but I found that I needed to spend some time experimenting with the different tools to fully understand their capabilities.
Jonathan TianVerified Review
Posted on Jan 13, 2023

“Keap helps us to obtain constructive sales leads for our business”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
Value for money5.0
Integrations3.0

In CreditYelp business operations, we use Keap as our marketing automation tool. It also serves as a good customer relation software for us to collect, organize and track the data to acquire better leads for our consistent sales. The user-friendly interface is one of the pros of this tool, and fewer customization features seem to be the disadvantage we face with this software. We have been using this software for more than a year. Once a month, we connect with this tool to obtain constructive sales leads for our business.

Jarrod Partridge, Founder at F1 ChronicleVerified Review
Posted on Jun 5, 2020

“Email marketing Tool”

Overall rating4.0

At F1 Chronicle we use (and love) Keap(Infusionsoft) because although it has the nickname 'Confusionsoft' we find the simplicity of their drag and drop broadcasts for newsletters perfect for our team, which often includes VA's with little experience on the platform.

When we want to run reports, we're able to get such granular detail on people on our list, then tag and target them with either nurturing sequences via email, or with Facebook ads.

An often overlooked thing is deliverability, so using this trusted platform has definitely helped us to hit more inboxes instead of 'promotion' or spam folders too.

On the downside, it is a pain to set up products and order forms if you want to sell online products.

Eddy Rivas , Server Administrator at 4D Alliance CAVerified Review
Posted on Mar 26, 2020

“Best”

Overall rating5.0
Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters OttawaVerified Review
Posted on Jun 5, 2019

“Clone yourself”

Overall rating5.0
Infusionsoft essentially allows me to cline myself. I an automate many aspects of my business so systems and processes are executed without needing my attention. This allows me to work on my business instead of in my business.
Lynda Johnson, Director - Business Owner - Hypnotherapist, NLP, Life Coach - Holistic Health Trainer at That's BetterVerified Review
Posted on May 23, 2019

“Infusionsoft”

Overall rating1.0
As a first time user, who is "time poor" I found it overly complicated, some things didn't work how I'd expect and it's too expensive. I wish I'd gone down click funnels.
Luke Marshall, Entrpenuer at L&M SuppliesVerified Review
Posted on May 13, 2019

“Automate your business”

Overall rating4.0
Infusion soft is not for the unengaged business owner as it will have a learning curve. However they offer excellent support and training and the end result will save you time and potentially increase your sales. Definately worth a hard look
Anna Weltman, Consultant - Psychological Skills Training for High Performance at Top Performance ConsultingVerified Review
Posted on May 13, 2019

“A software that does practically everything for you!”

Overall rating3.0
We used Infusionsoft at our company which is a retailer of medical supplies and devices for the spinal-cord injury population. It is a way to keep track of sales within our customer base and help us to identify where we need to 'stir up the pot' more or loosen the reins! I found it to be extremely easy to learn and use, and great for team-interacting when multiple people are accessing the same customers. There is so much functionality that we really didn't need to leverage any other software nor learn additional tools. It has allowed us to scale our business efficiently and professionally. I highly recommend it!
Moe BahidraVerified Review
Posted on Jan 18, 2019

“Great Tool for Many Businesses”

Overall rating4.0

Pros: Easy user interface.

Cons: No native integrations.

Deep SharmaVerified Review
Posted on Jan 1, 2019

“Good experience with Infusionsoft”

Overall rating4.0

Pros: Easy to use

Cons: Not sure

Capabilities

Keap features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Lead Management Software

  • Contact Management
  • Email Integration
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Pipeline Management
  • Sales Tracking
  • Source Tracking

Sales Force Automation Software

  • Campaign Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Opportunity Management
  • Proposal Generation
  • Sales Forecasting

Lead Generation Software

  • Contact Database
  • Landing Page Builder
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Pipeline Management
  • Prospecting Tools

Real Estate CRM Software

  • Client Manager
  • Lead Generator
  • Campaign Management
  • Contact Management
  • Reports & Analytics
  • Sales & Listing

Healthcare CRM Software

  • Alerts/Notifications
  • Appointments
  • Campaign Management
  • Patient Management
  • Reports

Plans

Keap pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Quote Based
Preferred Currency
USD ($)
Free Trial
14 Days
Get Free TrialVendor pricing page
Standard$249 / month

Media

Screenshots & video

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