Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is highly recommended for their unbiased approach towards listing software and helping businesses to be visible to prospective clients. At EngageBay, we have worked with GoodFirms for over a year now, and we are satisfied with the volume and quality of leads coming from there.
Please introduce your product and give a brief about your role within the organization.
EngageBay is an affordable and integrated All-In-One Marketing, Sales, and Support platform with free CRM. I am the Founder and CEO of EngageBay. I started EngageBay with a goal to help growing businesses market better, sell faster, and support smarter in a very cost-effective way.
What was the objective behind coming up with this software?
In my interactions with other start-up founders, while making angel investments around 2016-17, I saw a big need for an affordable integrated All-in-One software - a single tool that streamlines all the marketing, sales, and support operations and still is affordable for any small business owner.
Since there was nothing that fitted the bill, we decided to build our own platform EngageBay and price at less than $1 a day which makes it super affordable for business of any kind.
How is your software beneficial from a value addition perspective to the clients compared to other software alternatives available in the market?
- Getting a 360-degree customer view and aligning marketing, sales and support teams around this information is now the most critical thing for the success of any organization of any size. EngageBay is beneficial as it is a complete, all-in-one marketing, sales, and support CRM software. There are very few other integrated solutions in the market right now, the most notable one being HubSpot.
- Secondly, it is the most affordable All-in-One software. Any small business owner focused on revenue and growth can easily afford it.
What industries do you generally cater to? Which industries in general are highly benefiting by using your software?
While EngageBay is a vertical independent tool that may be useful to any business owner, a majority of our customers are small business owners, agencies, and solopreneurs across the world.
We have users who are independent bloggers, real-estate professionals, travel & tourism businesses, hospitality professionals, healthcare professionals, and many others from different industry verticals.
What are the key features of your software that makes it stand apart from your competitor products in the market?
Like I already mentioned earlier, there are very few completely integrated solutions in the market. EngageBay has tightly integrated marketing, sales, and support features that can be accessed together in a single platform.
So whether it’s email marketing automation, drip sequences, landing page builder, sales CRM, or helpdesk, it is all available at a single view. The software brings alignment between marketing, sales, and support teams and provides a 360-degree view of the customer to help teams provide rich customer experiences across all departments.
No other software provider offers so many tightly knit features at such a low price point.
What is the customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We are rated above 4.5/5 on all popular online platforms like GoodFirms, G2, and Capterra, and many of our customers are also our brand ambassadors and they often share their positive experiences on social channels.
We prefer to keep our customers engaged and seek their feedback periodically. We identify our high-value customers as well as the 'at-risk' ones and we engage either segment accordingly.
Our award-winning support team always goes the extra mile to ensure that the customer is happy and satisfied. We are a very customer-focused organization by nature.
Are your customers repetitive? If yes, what is the percentage of repeat customers that you have?
We are a SaaS provider which means that our customers pay us on a recurring basis every month. This model makes it very important to keep customers happy always otherwise they’ll churn away and move to alternative solutions.
Luckily, we have a very small churn when compared to industry standards. Almost all our customers renew their services.
Does your software product provide any resource or knowledge section for its users? If yes, what kind of material is provided to your users to help them get acquainted with your product?
Yes, we have a number of resources such as to-do guides, help guides, FAQs, videos, and a blog that is highly informational and resourceful.
Our knowledge base is an evolving repository with continuous updates on features and questions our customers asked over chats and tickets. This acts as a DIY resource for customers and lowers the dependency on human support.
We also have a dedicated YouTube channel with helpful videos to guide our customers.
What kind of support system do you offer to your clients for catering to their queries and issues?
Other than the resource base mentioned above, we offer 24/5 chat support, email support, and also phone support for our users and potential users to reach out to and have their queries answered and their issues resolved.
What has been the revenue for your product for 2020?
While we cannot disclose the information publicly, we are happy to provide some stats on growth:
- We grew our user base to 29,500 in 2020 from less than 5000 in 2019.
- Revenue skyrocketed by a staggering 340% in 2020.
- Got so much customer love that we are consistently rated high on rating platforms.
- Increased brand awareness and recognition by many popular blogs like Zapier, Digital.com, and GetApp
- Influencers loved us and spread the word. Some of them include Lilach Bullock, Jeff Bullas, Shane Barker, and more.
Where do you see your product in the next 10 years?
We are at a very interesting place in the era of rapid adoption of technology and breakthroughs. AI in particular excites us. We believe AI will play a huge role in the areas we operate – marketing, sales, and support.
With so much data around customers being collected, a unified system like EngageBay can provide several insights to our customers on opportunities to maximize revenue and efficiency and provide a great customer experience.
EngageBay will continue to improve its product and aim to be the #1 All-in-One marketing, sales, and CRM software in the market.
