Buffer

United States HQFounded 2010

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

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Overview

About Buffer

Buffer is an intuitive, streamlined social media management software platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined to help social media marketers and teams work more efficiently and effectively.

At a glance

Software information

Industries served, licensing and the support Buffer provides.

Industries

  • Marketing-advertising

Licensing

  • Open Source
  • Monthly Payment
  • Annual Subscription

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Blogs
  • Webinars
  • Case Studies
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.2
Based on 38 verified reviews

What users like the most

  • I am so grateful to have buffer as the part of my work. It's simplify scheduling and posting on many social networks .before buffer I spend hours for scheduling my contents which makes me getting bored. Now I can previously schedule my post without any headache headache.
  • Buffer is user-friendly platform. The ability to schedule posts in advance for various platforms, including Facebook, Twitter, LinkedIn, and Instagram, has been particularly beneficial.

What users like the least

  • It's tricky to find fault .I wish that the interface where a little more user friendly and make it a little bit more funny .otherwise I just love this tool.
  • One notable drawback is the occasional lack of clarity regarding the platform on which the content will be posted.

What users say

Review Analytics of Buffer

Every review is verified through Goodfirms before it's published.

4.238 Verified Reviews
Ease of use (4 reviews)4.7
Features & functionality (4 reviews)5.0
Customer support (4 reviews)4.7
Value for money (2 reviews)4.5
Integrations (2 reviews)5.0
Review Summary
Summarized from 38 verified reviews · Updated September 2026
Buffer is a straightforward social media scheduling tool valued for its ease of use, intuitive interface, and reasonable pricing. Users consistently praise its ability to schedule posts across multiple platforms in advance, drag-and-drop calendar view, and Chrome extension, making it particularly suitable for small businesses and solopreneurs managing their own accounts. Recurring drawbacks include reliability issues with certain platforms—notably Instagram and LinkedIn connection problems—limited analytics compared to competitors, and fewer advanced features than more comprehensive alternatives. Customer support receives positive mentions, though some users note that as their needs scale, they outgrow Buffer's simpler feature set.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Buffer
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What reviewers mention most

Celeste HuffmanRogers and Hollands TeamVerified Review
Posted on Mar 13, 2020

“Great experience”

Overall rating4.0

Rogers and Hollands did the research and ended up choosing Buffer. This did absolutely everything we needed (for our online website and brick and mortar stores) at a much lower cost. Especially true for their business tiers. Our recommendation is to review everything you need for your business when it comes to social media, then choose the most budget-friendly option. Focus the money you saved on marketing within those social platforms instead.

Georgina Horspool, Social Media and Marketing Coordinator at Alexander Joseph Lighting Verified Review
Posted on Mar 12, 2020

“Best as it gives the ability to schedule posts from days to weeks in advance”

Overall rating4.0

For all social media scheduling and planning, we currently use the platform 'Buffer'. Prior to beginning my work at Alexander Joseph Lighting, I had never come across Buffer, and within my first couple of weeks at the company, I was using it daily with no issues. The platform layout is clear and easy to navigate, the general running of our social media is precise and organized, thanks to Buffers guidelines and notes/flags given when using the software (such as a link not being accepted or tweets being too long).

One feature of Buffer that our marketing team finds very useful, is the ability to schedule posts from days to weeks in advance - as well as the quick and easy process of changing the dates and/or times of the post being shared.

Websites such as Tweetdeck are commonly used at Alexander Joseph, to keep up to date with current themes/trends in our industry, and the ability to schedule/share tweets directly from Tweetdeck to Buffer, has been a great help; both with the easy sharing method and time efficiency.

However, we have found that on Buffer, we are unable to schedule/share certain posts on Instagram. As of today, you can only schedule one image to be shared at a time. You are unable to post a collection of photos, as well as being unable to share videos on Instagram via Buffer. Our marketing team has also come to the understanding that you are unable to share posts to an Instagram story - a feature that we would heavily use, should it be available.

I personally use Buffer more than anyone else in the company, and I have found that on a few brief occasions, posts that I have scheduled have been moved around/swapped with other posts. Although it is a simple fix, it can be time-consuming to alter dates and times for several posts across a variety of platforms, as well as checking other future posts to make sure they are still correct. Although this was an inconvenience, it has only happened a small number of times over the months that I have been with Alexander Joseph. I would only consider changing the platform, should another have the same features and easy use, as well as the features that Buffer does not yet allow.

Ryan Jones, Digital Marketing Executive at Imaginaire DigitalVerified Review
Posted on Mar 12, 2020

“Very easy to understand”

Overall rating4.0

The product which I always recommend to my clients and people within our organization(Imaginaire Digital) is Buffer, due to the fact that it is very easy to understand, even for beginners and allows you to almost completely automate your social media posting. There are a few downsides, the main one being that you are only allowed a small number of social accounts before you have to pay for the software.

David Lee, Manager at CPD Online CollegeVerified Review
Posted on Mar 12, 2020

“Great job”

Overall rating5.0

We use Buffer as we feel it is the most well-rounded option out here for our business - CPD Online College. The ease of use is much better than others we looked at and it just allows us to focus on creating great content. You can also publish across multiple social channels so we save time when promoting new offers. The drawback is that it doesn't have as much functionality as other software but for the price, it does a great job.

Stacy Caprio, Owner at Her.CEOVerified Review
Posted on Nov 7, 2019

“Get the job done”

Overall rating4.0

The main objective of using Buffer at Her.CEO is to allow to schedule social posts across multiple platforms. Buffer is a more price-competitive option in the majority of situations, however, you should look at pricing pages to see the best deal for your specific situation.

Alexander Porter, Head Of Copy at Search It LocalVerified Review
Posted on Nov 6, 2019

“Buffer is the simple and intuitive addition that marketers and business owners need.”

Overall rating4.0

As a social media scheduling tool, Buffer is the simple and intuitive addition that marketers and business owners need. After using multiple software tools at Search It Local, we can say that no software is perfect, Buffer brings a range of tools under one slick roof to be a leading candidate in the field. It's a misconception that managing social media is simple. Buffer works towards making this a reality with a combination of scheduling, analytics, account synergy and team collaboration features. If you place value on posting a large amount of content and require the reporting tools to make sense of the data, and optimize towards better results, Buffer is extremely valuable.

Mitch Hills, Creative Director at Mastered MarketingVerified Review
Posted on Nov 5, 2019

“A simplicity and usability approach”

Overall rating4.0

My name's Mitch, I run masteredmarketing.com We use Buffer religiously and find it as simplicity and usability approach, Buffer is a clear winner. Buffer has just released the ability to schedule Instagram Stories as well, which is fantastic! They also have Buffer Analyze for digging deeper into data if you want to use it.

If your goal is something simple, Buffer is the way to go in my opinion.

Taylor Keresztesi, Sales and Marketing Coordinator at Kerb Holdings Company Pty LtdVerified Review
Posted on Nov 4, 2019

“More affordable”

Overall rating4.0

As a Sales and Marketing Coordinator at Kerb Holdings Company Pty Ltd, my personal experience speaks that Buffer isn't quite as advanced. It's posting/scheduling feature (Buffer Publish) is good, with story scheduling becoming available recently as well! It also allows you to see post engagement from the Buffer site. For an extra cost, you can access Buffer Reply to reply to messages sent to your socials from Buffer. You can also purchase Buffer Analyze which gives you insights into your posts' performance and suggests strategies.

Marty Spargo, Client Partner at ZanrooVerified Review
Posted on Nov 1, 2019

“Fine for small businesses”

Overall rating3.5

While it's good and reasonably priced for what they offer. When I currently observe the SEO Industry and my site SEO is Life, I think it's a good option for small businesses looking for a way to schedule posts across social. Neither offers comprehensive social listening, but it goes fine for small businesses that don't have a huge amount of social media activity. It's like both priced for startups and small businesses. If you just want some basic functionality to schedule posts across multiple platforms it's a good value for money.

Robin Jennings, Head of Marketing at We Push ButtonsVerified Review
Posted on Oct 31, 2019

“Best for small business owner”

Overall rating4.0

Buffer is a fantastic program but it serves different functions for small to medium-sized businesses. For the projects at We Push Buttons, we advise our clients to choose the platform based on their particular businesses' needs. If you are a small business owner with limited time then Buffer is the best solution as you can schedule your social media interactions for the month well in advance.

Capabilities

Buffer features

The full feature set, grouped by module.

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics

Social Listening Tool

  • Alerting & Notifications
  • Competitive Analysis
  • Keyword & Hashtag Tracking
  • Real-time Monitoring
  • Sentiment Analysis

Plans

Buffer pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)

Media

Screenshots & video

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