For all social media scheduling and planning, we currently use the platform 'Buffer'. Prior to beginning my work at Alexander Joseph Lighting, I had never come across Buffer, and within my first couple of weeks at the company, I was using it daily with no issues. The platform layout is clear and easy to navigate, the general running of our social media is precise and organized, thanks to Buffers guidelines and notes/flags given when using the software (such as a link not being accepted or tweets being too long).
One feature of Buffer that our marketing team finds very useful, is the ability to schedule posts from days to weeks in advance - as well as the quick and easy process of changing the dates and/or times of the post being shared.
Websites such as Tweetdeck are commonly used at Alexander Joseph, to keep up to date with current themes/trends in our industry, and the ability to schedule/share tweets directly from Tweetdeck to Buffer, has been a great help; both with the easy sharing method and time efficiency.
However, we have found that on Buffer, we are unable to schedule/share certain posts on Instagram. As of today, you can only schedule one image to be shared at a time. You are unable to post a collection of photos, as well as being unable to share videos on Instagram via Buffer. Our marketing team has also come to the understanding that you are unable to share posts to an Instagram story - a feature that we would heavily use, should it be available.
I personally use Buffer more than anyone else in the company, and I have found that on a few brief occasions, posts that I have scheduled have been moved around/swapped with other posts. Although it is a simple fix, it can be time-consuming to alter dates and times for several posts across a variety of platforms, as well as checking other future posts to make sure they are still correct. Although this was an inconvenience, it has only happened a small number of times over the months that I have been with Alexander Joseph. I would only consider changing the platform, should another have the same features and easy use, as well as the features that Buffer does not yet allow.