Buffer

United States HQFounded 2010

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Buffer

Buffer is an intuitive, streamlined social media management software platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined to help social media marketers and teams work more efficiently and effectively.

At a glance

Software information

Industries served, licensing and the support Buffer provides.

Industries

  • Marketing-advertising

Licensing

  • Open Source
  • Monthly Payment
  • Annual Subscription

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Blogs
  • Webinars
  • Case Studies
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.2
Based on 38 verified reviews
Ease of use4.8
Features & functionality5.0
Customer support4.8
Value for money4.5
Integrations5.0

What users like the most

  • I am so grateful to have buffer as the part of my work. It's simplify scheduling and posting on many social networks .before buffer I spend hours for scheduling my contents which makes me getting bored. Now I can previously schedule my post without any headache headache.
  • Buffer is user-friendly platform. The ability to schedule posts in advance for various platforms, including Facebook, Twitter, LinkedIn, and Instagram, has been particularly beneficial.

What users like the least

  • It's tricky to find fault .I wish that the interface where a little more user friendly and make it a little bit more funny .otherwise I just love this tool.
  • One notable drawback is the occasional lack of clarity regarding the platform on which the content will be posted.

What users say

Review Analytics of Buffer

Every review is verified through Goodfirms before it's published.

4.238 Verified Reviews
Ease of use (4 reviews)4.7
Features & functionality (4 reviews)5.0
Customer support (4 reviews)4.7
Value for money (2 reviews)4.5
Integrations (2 reviews)5.0
Review Summary
Summarized from 38 verified reviews · Updated September 2026
Buffer is a straightforward social media scheduling tool valued for its ease of use, intuitive interface, and reasonable pricing. Users consistently praise its ability to schedule posts across multiple platforms in advance, drag-and-drop calendar view, and Chrome extension, making it particularly suitable for small businesses and solopreneurs managing their own accounts. Recurring drawbacks include reliability issues with certain platforms—notably Instagram and LinkedIn connection problems—limited analytics compared to competitors, and fewer advanced features than more comprehensive alternatives. Customer support receives positive mentions, though some users note that as their needs scale, they outgrow Buffer's simpler feature set.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Buffer
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What reviewers mention most

suchitra biswal, Website designer at InfosysVerified Review
Posted on Nov 20, 2023

“My time saviour, pre scheduled app”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support5.0
It is a grate tool for social media marketers. it is the time saver app for me .I can easily schedule my post for whole month in a single click . with the help of this tool I can easily fixed my posting time. The best part of the software is that it quite fluent ,easy to navigate.also they have responsive customer support which gives a great user experience
Arshia JabbarVerified Review
Posted on Nov 20, 2023

“"Scheduling Platform for sure"”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
While exploring Buffer, I've primarily used the scheduling features extensively. Buffer has proven to be an intuitive and efficient social media management platform, allowing for the seamless scheduling of posts across various platforms like Facebook, Twitter, LinkedIn, and Instagram. The ease of uploading posts for different channels and scheduling them in advance has streamlined our social media workflow. Additionally, the clear and straightforward design of the platform has made it easy to connect accounts and initiate scheduling.
Rengie Wisper, Co-Founder and Designer at Ever WallpaperVerified Review
Posted on Nov 17, 2022

“Buffer allows us to schedule posts ahead of time and then tweak them as needed”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We Ever Wallpaper have been using Buffer for about six months now and use it about once a week to manage our social media marketing. We chose it because we wanted a system that would allow us to post content at regular intervals and allow us to adjust those intervals if needed. We can add in a new image or change a link if we need to and then have it automatically push out at the time we set. The biggest downside is that it's not always clear which platform the content will be posted on, so it can be hard to tell what exactly is going out and when.

Shad Elia, Founder and CEO at New England Home BuyersVerified Review
Posted on Nov 1, 2022

“Buffer enables you to queue your posts for scheduling on many platforms rapidly”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We New England Home Buyers use Buffer. Numerous marketers have utilized Buffer for decades. It enables you to queue your posts for scheduling on many platforms rapidly. Buffer's products are separated into three categories. Publish, Respond, and Assess. Depending on your marketing requirements, you can select the best-suited plan. Buffer has recently added a new tool that enables you to incorporate the first remark on Instagram posts that you schedule. Buffer supports the majority of the advanced functionality that third-party solutions incorporate.

Tom Winter, Co-Founder at DevSkillerVerified Review
Posted on Sep 16, 2021

“One of the best social media software platforms”

Overall rating5.0

I’m Tom Winter, co-founder of DevSkiller.com and I’ve been running my business in the tech industry for many years. 

Buffer

One of the best social media software platforms that I have used in the past is Buffer. This website allows businesses (or just the average person) to schedule social media posts on Facebook, Twitter, Instagram, and more. All a person needs to do is link their social media account(s) to their Buffer account and they are good to go!

Another great thing about Buffer is that there are free and paid versions. In the free version, you are limited to how many posts you can schedule at a time. Other than that, there are no drawbacks! The paid version might be better for businesses who need to schedule many posts in advance, though. You can choose your subscription costs based on how long you want to subscribe. The longer the subscription period you pick, the lower the monthly payment will be.

 

Nirmal Kumar, blogger and SEO Expert at OnlineRockersHubVerified Review
Posted on Jul 31, 2020

“Increased Engagements”

Overall rating5.0

I am Nirmal Kumar, a blogger and SEO Expert at OnlineRockersHub. I blog about SEO, Social Media Marketing, and WordPress tips on my website. In my free time, I connect with my readers on social media to understand their pain points in blogging.  

I would like to share about the Social Media Management Software that we use. We are using Buffer as the Social Media Management Software to promote our website.

Pros:

We use Buffer's Pro plan, that allows us to add up to 8 social media profiles in a single Buffer account. So, it makes it easy to handle multiple social media profiles.

Bulk scheduling: We do bulk scheduling social media posts by connecting Bulk with BulkBuffer. So, we could easily schedule posts for various social handles for the entire month in just 30 minutes. Our productivity has increased.

Features: Some useful features like Link Shortening and Shuffling are making our social media posts professional.

Increased Engagements: Ever since we started using Buffer and published social media posts regularly, we could see increased engagements and traffic to our website.

Support from Buffer: Amid these unprecedented times, Buffer helped its users by offering three months of Pro plan for free. We did not expect such support but felt comforting.

Cons:

During Bulk Posting, Buffer hits snag occasionally while Tweeting and Scheduling posts on Facebook. These missed posts are not being rescheduled automatically and so we have to do some manual work of rescheduling them. 

Heloise Blaure, Founder at Home kitchen landVerified Review
Posted on Jul 20, 2020

“Support all major platforms”

Overall rating4.5

My name is Heloise Blaure and I am the Founder of Home kitchen land. I am a female entrepreneur who is dedicated to serving the community by offering kitchen products/appliances reviews, unique recipes, cooking tips & much more. We have been featured on Healthline, Lifehack, Insider, & Huffpost.

We are using Buffer for more than a year to manage our social media accounts. 

Pros:

Support all major platforms We use its premium service, and so we have access to all major social media platforms - Facebook, Twitter, LinkedIn, and Instagram, and Pinterest. 

It keeps us at peace that we do not have to use other tools for any social media handler. Additionally, it supports all leading platforms - Web, iOS, Android, Chrome, Firefox, and Safari. 

It gives us freedom and does not restrict to 2-3 search engines like some other tools in the market. Accessibility - Dashboard, Android & iOS accompanying mobile apps, and browser extensionsThe core functionality of buffer is straightforward social media scheduling. 

It’s the intuitive dashboard, mobile apps, and browser extensions have increased its accessibility and made it simpler for us to schedule posts at any platform any time. 

The accompanying apps for Android and iOS are the big plus as our team can schedule posts remotely with their mobiles anytime. 

If we sometimes need to share content from other apps, we only have to click, and it gets shared on the buffer. 

This functionality makes its scope wider and saves us from additional steps of first saving and then sharing.

Cons:

At first, we felt a bit annoyed by limited social media performance metrics. 

Now, Buffer has launched “Buffer Analyze” that got us covered. 

However, it came on an additional cost that seems to be a bit higher. 

Omar Zenhom, co-founder and CEO at WebinarNinjaVerified Review
Posted on Jul 10, 2020

“it's a fantastic way to manage multiple accounts”

Overall rating5.0

At WebinarNinja, we use Buffer for our social media management, because it lets us batch all our posts in advance. The only downside is the inability to edit posted content from Buffer (you can only edit published content directly from within the social media account). Other than that, it's a fantastic way to manage multiple accounts across multiple channels, all in one place. We use the calendar view to completely map out what we're posting when, from both our company and personal accounts.

Peter Wilfahrt, Entrepreneur at VersandgigantVerified Review
Posted on Mar 18, 2020

“Best when it comes to lead the management and scheduling of your social posts”

Overall rating5.0

Buffer is best when it comes to lead the management and scheduling of your social posts from an asset perspective and not an editorial calendar. At Versandgigant, we’re planning and creating a set of posts at the same time, the buffer allows us to upload this set and then schedule content accordingly. Trying to do the same through other software required a manual upload for every single image and then scheduling through the clunky calendar.

Brooke Reed, Social Media Manager at Michigan CreativeVerified Review
Posted on Mar 16, 2020

“Difficult at times”

Overall rating2.0

The Michigan Creative team uses Buffer for social media needs. Here is the experience regarding the same.

Pros:

Easy to upload posts for different channels and schedule them out.

Very straightforward design. Connect accounts, start scheduling.

Cons:

Very easy to be kicked off of channels, particularly Twitter, so you constantly have to reconnect.

Videos uploaded will send your audience to Buffer's video area, so there's no video playing on the social media channel, it's taken to a separate link.

The more channels you have to monitor, the more you have to pay.

Capabilities

Buffer features

The full feature set, grouped by module.

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics

Social Listening Tool

  • Alerting & Notifications
  • Competitive Analysis
  • Keyword & Hashtag Tracking
  • Real-time Monitoring
  • Sentiment Analysis

Plans

Buffer pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)

Media

Screenshots & video

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