Zapier

United States HQFounded 2011

Deployment

Web-basedWindowsMac

Best for

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Overview

About Zapier

Connect your apps and automate workflows. Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work. Link your web apps with a few clicks, so they can share data. Pass info between your apps with workflows called Zaps. Build processes faster and get more done—no code required. Discover how Zapier makes automation accessible to everyone. Stick with the tools that work for you. Zapier connects more web apps than anyone, and we add new options every week. We integrate with apps such as Facebook Lead Ads, Slack, Quickbooks, Google Sheets, Google Docs, & many more!

No more waiting for developers to bring order to your apps. Use Zapier to tame the chaos with automation and accomplish more with less work.

You dream up what to automate—Zapier will handle the rest. Combine user interfaces, data tables, and logic with 6,000+ apps to build and automate anything you can imagine.Zapier will help you grow twice as fast.

At a glance

Software information

Industries served, licensing and the support Zapier provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Documentation
Languages (1)
English

Review analytics

What customers report

4.3
Based on 17 verified reviews

What users like the most

  • A comprehensive collection of contemporary apps is available.
  • Unless you are scripting, no coding experience is required.
  • It is both inexpensive and scalable.

What users like the least

  • There's always one obscure program that they don't support natively.
  • There is no synchronization of two-way workflows. Some rule-based automation necessitates the use of third-party services.
  • There is no native iOS app.

What users say

Review Analytics of Zapier

Every review is verified through Goodfirms before it's published.

4.217 Verified Reviews
Ease of use (1 review)5.0
Features & functionality (1 review)4.0
Customer support (1 review)4.0
Value for money (1 review)4.0
Integrations (1 review)4.0
Review Summary
Summarized from 17 verified reviews · Updated September 2026
Zapier is widely praised for connecting disparate apps and automating workflows without requiring coding knowledge, making it accessible to non-technical users and small teams. Reviewers consistently highlight the broad range of integrations and time-saving benefits across various business processes. Common drawbacks include a learning curve for some users, occasional bugs in zaps that can be frustrating to troubleshoot, setup complexity, and pricing concerns for those with numerous integrations or high task volumes.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Zapier
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What reviewers mention most

Amit Agrawal , Chief Operating Officer at Cyber Infrastructure (CMMI Level 3 Certified)Verified Review
Posted on Dec 28, 2018

“Time saver!”

Overall rating4.0

Zapier is a great tool to hook up two pieces of software and have it communicate with each other. I can quickly deploy a zapier solution that used to require me to write a lot of code. I can tell my non-techie team to use zapier instead of harassing the dev team. It's been a huge time saver.

Grant Higginson, President at Welby ConsultingVerified Review
Posted on Dec 28, 2018

“Great tool for automating workflows between systems”

Overall rating3.0

Streamlines productivity, time-saving, error-preventing.This software makes so many programs talk to one another, that isn't actually intended to. I also love that formatting is super flexible and I can control what the finished product looks like. 

Daniel Setton, Founder at Shiree OdizVerified Review
Posted on Dec 28, 2018

“Easy to connect”

Overall rating5.0

Pros: Easily connects to hundreds of services.

Cons: Fixing buggy zaps can be frustrating.

Overall Experience: As a non-technical marketer, I couldn't work without it. All other tools we use, we choose based on whether they connect to Zapier or not.

MK Shaiq Uddin, Senior Growth Manager at SkyQuest Ltd.Verified Review
Posted on Dec 28, 2018

“Zapier is an essential tool for marketers”

Overall rating5.0

Zapier makes it easy to link to multiple programs without having to know how to program. A lot of integrations want you to use their API or some burdensome software that they've designed. The fact that Zapier has so many options also makes it perfect for smaller companies that don't have the staff to create their own integrations.

Raul Lopez, Director at Loka, Inc.Verified Review
Posted on Dec 28, 2018

“Can't live without it”

Overall rating5.0

Pros: Easy to integrate and now they have expanded to custom-built integrations we use it in all of the pur flows.

Cons: None

Eddy Rivas, Server Administrator at 4D Alliance CAVerified Review
Posted on Dec 26, 2018

“Best Workflow Software in my opinion”

Overall rating5.0

Pros: Lots of apps and services that Zapier works with.

Cons: Would be nice to be able to filter zaps at the trigger stage - so where we filter out all but one of the triggering events, we wouldn't have all the rest count against account limits.

Ashley Jane, Marketing Manager at zigihubVerified Review
Posted on Dec 26, 2018

“Best Workflow Software”

Overall rating5.0

Pros: Zapier makes it so easy to connect other online services that otherwise wouldn't speak natively with one another.

Cons: No cons at all, if it was a human it would be my best friend. There is a bit of a learning curve, but that's true with any software.

Overall Experience: Zapier is like having a full-time assistant you only need to train once.

Capabilities

Zapier features

The full feature set, grouped by module.

Integration Software

  • Access Control
  • Compliance Management
  • Dashboard
  • Data Management
  • ETL
  • Multiple Data Sources
  • Security
  • Web Services

Workflow Management Software

  • Access Controls
  • Business Process Automation
  • Calendar Management
  • Compliance Tracking
  • Document Management
  • Notifications & Reminders
  • Reporting & Analytics
  • Task Management
  • Workflow Configuration

Marketing Automation Software

  • Analytics/ROI Tracking
  • Customizable CTAs
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

AI Automation Tools

  • API & Webhook Support
  • Compliance & Audit Trails
  • Error Handling & Retry Mechanisms
  • Human-in-the-Loop Controls
  • Low-Code / No-Code Interface
  • Natural Language Processing
  • Pre-Built Automation Templates
  • Real-Time & Scheduled Execution
  • Security & Data Encryption
  • Third-Party Integrations
  • Workflow Automation Builder
  • Workflow Monitoring & Logs

Plans

Zapier pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
14 Days
Professional$29.99 / month
  • Multi-step Zaps
  • Unlimited Premium apps
  • Webhooks
  • Email and live chat support
  • AI fields
  • Conditional form logic
Team$103.50 / month
  • 25 users
  • Shared Zaps and folders
  • Shared app connections
  • SAML SSO
  • Premier Support

Media

Screenshots & video

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