VWO

Deployment

WindowsWeb-based

Best for

SmallMediumLarge

Overview

About VWO

VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

At a glance

Software information

Industries served, licensing and the support VWO provides.

Licensing

  • Monthly Payment
  • Free trial

Support

  • Phone
  • Email
  • Live Chat

Training

  • Help Guides
  • Blogs
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Blogs
  • Case Studies
  • Whitepapers

Review analytics

What customers report

4.4
Based on 8 verified reviews
Ease of use4.4
Features & functionality4.6
Customer support4.0
Value for money4.0
Integrations4.3

What users say

Review Analytics of VWO

Every review is verified through Goodfirms before it's published.

4.38 Verified Reviews
Ease of use (7 reviews)4.4
Features & functionality (7 reviews)4.5
Customer support (7 reviews)4.0
Value for money (3 reviews)4.0
Integrations (3 reviews)4.3
Review Summary
Summarized from 8 verified reviews · Updated September 2026
VWO is an A/B testing tool praised for its intuitive interface, visual editor, and ease of use—allowing users to set up and run tests without coding knowledge. Reviewers consistently highlight strong reporting capabilities, accurate results, and responsive customer support. The platform integrates with platforms like BigCommerce and supports multivariate testing with clear visualization. However, some users note limitations for low-volume websites and occasional gaps in workflow features like test cloning and goal-saving functionality.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of VWO
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What reviewers mention most

Matt Little, Co-Owner at DamienmcevoyVerified Review
Posted on Apr 27, 2023

“t's convenient to operate, and we can use the best eye-catching features for our website”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0

We Damienmcevoy use VWO. You can't have a successful marketing campaign if you don't test your strategies with efficiency. And you require A/B testing software for that. We have been using VWO for almost one year. It didn't give us any reason to complain about it. But we like its visual editor the most. Checking the outcomes is also effortless. We can see if the tests can increase conversion rates or sales leads. Its role in tracking leading and lagging indicators is also very remarkable.

Alvin Wei, Co-founder & CMO at SEOAntVerified Review
Posted on Apr 27, 2023

“Goal setup is simple and ideal even for newbie A/B testers”

Overall rating4.0
Ease of use5.0
Features & functionality3.0
Customer support5.0

In our company SEOAnt, we use Visual Website Optimizer (VWO) for one year and once a week. The dashboard updates fast, allowing you to get real-time data on A/B testing campaigns. Downloading reports is simple. Impressive customer support whenever there is an issue. Unless you clone, you must start afresh whenever you want to target goals. There is no option to save.

Matt Bailey, Founder at SiteLogicMarketingVerified Review
Posted on Apr 27, 2023

“Businesses can test various versions of their websites using VWO”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0

We SiteLogicMarketing use VWO. VWO (Visual Website Optimizer) is one of the best A/B testing programs on the market. Businesses can test various versions of their websites using VWO's robust and user-friendly A/B testing software to see how changes affect user engagement and conversion rates. VWO allows users to create and manage A/B tests without the need for coding knowledge or other specialized skills. Users of the software can easily create different versions of their website pages thanks to the editor's drag-and-drop functionality. Additionally, VWO provides tools like heatmaps, click maps, and session recordings that shed light on user behavior and point out potential areas for improvement. VWO is a great option for companies of all sizes because it seamlessly integrates with well-known marketing tools like Google Analytics, Adobe Analytics, and Salesforce.

Trey Stickler, SEO & Web Specialist at Spartan Armor SystemsVerified Review
Posted on Apr 27, 2023

“VWO tool is more than sufficient for our needs”

Overall rating4.0
Ease of use3.0
Features & functionality5.0
Customer support4.0

At Spartan Armor Systems, we have used a couple of different A/B testing tools and finally found VWO the one that seems to work best for us. Since we use BigCommerce as a CMS, Google Optimize wouldn't work, and Optimizely tends to be expensive. We currently use a tool that seamlessly integrates with BigCommerce's CMS called Visual Website Optimizer (VWO). We currently are only on the Free plan and are looking forward to purchasing the paid features, since we have already tested them on a trial.VWO integrates easily with BigCommerce and provides great features such as A/B testing, Multivariant, URL Split Testing, and even A/B testing for mobile apps. The best part so far is that it is free! The free plan allows us to use the basic features and test different items on our site.

Stephen Light, CEO at Nolah MattressVerified Review
Posted on Jul 6, 2022

“The interface is intuitive and beautifully customizable, and setting up tests is a breeze”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We Nolah Mattress use VWO for A/B testing. We've been using VWO for about 4 months. We use this software weekly at a minimum. Of all of the things that we love about VWO, our top pro is its reporting capabilities, which allow for easy management and sharing of insights. The major pro is the ability to run multivariate tests while still achieving clear visualization of each variable’s impact - everything remains clear and specific. We also love the heat maps. A con is that they’ve relatively recently updated their pricing structure, and the service is more expensive now than it was before. It might be out of some businesses’ price range now when it might not have been a few months ago.

Kimberly Silva, CEO at FindPeopleFirstVerified Review
Posted on Jul 5, 2022

“It has an easy visual interface with a friendly UX design”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support2.0
Value for money4.0
Integrations5.0

We FindPeopleFirst use VWO. For our small business needs, VWO (Visual Website Optimizer) tool plays a vital role. We have been using this app for the past two and half a year and employ it twice a week to analyze our business performance. The main pros of this tool are that it has an easy visual interface with a friendly UX design. It drives me to move from one test to another like a wizard. The latest update carries a code editor that helps me to overcome complexities in carrying out the tests. The slow response from the customer support channel seems to be the only disadvantage of this software.

Jonathan Zacharias, Founder at GR0Verified Review
Posted on Apr 13, 2022

“It is clear to understand, ease of use, intutive and gives accurate results.”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations3.0

As an SEO agency, we GR0 use VWO to track and implement A/B tests. By far one of the largest pros of this software is its ability to easily and intuitively showcase results and insights to individuals that tech and eCommerce novices. Plus, with a clear and easy-to-understand interface, VWO cuts through the typical clutter you see in other A/B test software. One of the biggest cons, meanwhile, is the fact that VWO does not cater its software to low-volume websites. As we have a plethora of clients -- from large, enterprise-level companies to startups -- ideally VWO would offer the same amount of insights... regardless of a website's traffic.

kate ambroseVerified Review
Posted on Oct 19, 2021

“Best A/B Testing Software & Support Team!”

Overall rating5.0
We have been using VWO for awhile for our testing efforts, at not time have I ever been disappointed with capabilities or support. We like that they continue to expand their platform for more testing capabilities. It also is a bonus to any customer of theirs how awesome, and knowledgable their support staff is. Its not common that we run into issues, because the software is so easy to use, but when we do thier support team is very responsive in answering questions or resolving issues you may encounter. Not a lot of companies are like that, which make them best in class in my book!

Capabilities

VWO features

The full feature set, grouped by module.

A/B Testing Software

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Split Testing
  • Test Scheduling
  • Visual Editor

Heatmap Software

  • Behavioral Mapping
  • Clusters & Markers
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • Radial Mapping
  • Website Analytics

Plans

VWO pricing

Free Version
No
Payment Frequency
Monthly Payment
Free Trial
30 Days

Media

Screenshots & video

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