Talkative

Voice calls still account for over two thirds of contact centre interactions, and most cost contact centres are still voice-centric, relying on-premise PBX systems as the primary contact channel. However, 90% of consumers will visit a website or app before they make contact, with chat often the preferred contact option. Organisations continue to build out self-serve and digital user journeys, however traditional phone calls and contact centres are still fundamentally disconnected from websites and online user journeys.