SwiftERM

Our passion is helping ecommerce retailers realise the value of each of their consumers, as individuals. The mechanism we offer is an AI hyper-personalisation software solution, gathering data via a plugin, and capturing each customer’s interactions as they happen on your ecommerce website. Data captured includes purchase history, products viewed, length of time on page, frequency of visits and other significant impressions. From this it calculates what each registered consumer is most likely to buy next. It then populates an email stylesheet with the most relevant products for that person, which is sent at the moment of greatest buying propensity.

Send time optimisation is applied, so you don’t need to wait for customers to come back to your site. Thereby giving you a significant advantage over your peers. The principal benefit is a massive increase in revenue that many don’t otherwise appreciate exists. This is applied machine learning technology, perpetually refining the selection