SpyFu

I've been using different SEO software on a daily basis at my organization - The Kidd Group for my competitor analysis, keyword research, competitor insights, negative backlinks built, etc. I will be sharing the experience of using Spyfu.

Pros:

- Spyfu can filter your top keywords and its ranking competitors

- visible paid ads campaign metrics shown (Google PPC)

- Adwords history(which is my favorite feature)

- won't cost you that much for a basic monthly subscription ($39/month)

Cons: It won't show the overall backlinks of the website plus it has limited featured aside from other software

Pros: Great insight into the competition, easy to save and export keywords

Cons: Not the most accurate keyword details, pulls old data

SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs their organic standings, review their core keywords and even assess their keyword groups.

Pros: Does exactly what it need to.

Cons: Can get expensive

Pros: Competitor research is the best feature according to us in this tool.

Cons: None

Pros: Provides customizable reports we can then generate to give to clients regarding their marketing plan. Its the most accurate providing insights and the keywords suggestions are spot on.

Cons: Sometimes the info is a little much. Should be a way to get the gist of what we need without the constant in-depth explanation of what is what.

Overall Experience: A little expensive but well worth it. Takes a little getting used to in order to maximize everything it has to offer.

Pros:

Awesome tool for getting actionable data on what your competitors, or your client's competitors, are doing online. Having PPC data along with SEO data and keyword data in one app saves a ton of time doing research. The app works, the data is solid (as solid as estimated PPC ad spend can be) and the value of the app is outstanding. Very easy to monetize the monthly spend on this app.



Cons:

This really is an online tool that offers a wide spectrum of resources. My only critique would be on organic keyword rank tracking. For marketing initiatives based on the objective of growth in organic search rankings, it is beneficial to see what page your listing falls on for specific keywords. Although SpyFu offers customized keyword lists, They are not segmented by the specific Search Engine (Go ogle, Bing, Yahoo) that keyword ranking applies to, as far as I am aware. There are other tools that offer this online, but it would be nice to have this feature under the same umbrella of SpyFu tools.



Overall Experience:

My main goal is to spy on competitors keywords and backlinks, which I then use as an idea bank to create keyword possibilities for my firm. It's effective at finding other keyword opportunities I might not have thought of. I then add them to my keyword bank and eventually select the most applicable keywords for my clients. Numesko had the paid version for quite some time and am considering re-upping my subscription because I am now seeing the value of having an all-in-one SEO tool, which I would use not just for keyword generation and competitor research, but also backlink outreach and managing the entire SEO project.

Digital Novas has used this tool a couple of times and it's a very nifty tool. It's perfect to do a research and spy on your competitors keywords and check how his campaigns are doing from the past six years. The price is also good, comparing with the monthly price of other similar players in the market. The cons are that it can be a bit complicated for novice SEOs and the lack of web-wide crawling. But my overall experience was very positive and it helped me to get better results.

SpyFu allows marketers to effectively track the keywords, keyword rating, and even the purchased keywords of the chosen competitor. Beyond keywords, we at Maple Holistics can also monitor PPC and ad test research of our competitors. You can also use SpyFu as an ad-word adviser, and see the tangible difference between more expensive ad-words and their less expensive counterparts. By using the ad-words advisor, you can the most bang for your buck without blowing all your cash.

However, the software service can be a bit overwhelming and takes some adjusting to. With just a few simple user-friendly updates, SpyFu has the potential to be one of the best in the business.