Smaply

Smaply is the experience innovation software that helps you and your team to embed customer centricity in your organization: Create, share and present your customer journey maps, personas, and stakeholder maps. Creating a customer journey map makes interactions visible and facilitates a common and empathic understanding between all team members. With Smaply you can visualize your customer's experience in a journey map and take your customer's perspective to understand needs, pain points and feelings.

Create a journey map repository and connect your journey maps in hierarchies.