“Nice having all the info, kudos to the Brilliant minds behind Optimizely Web Experimentation, it is surely a great tool.”

Optimizely Web Experimentation
Deployment
Best for
Overview
About Optimizely Web Experimentation
Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more.
At a glance
Software information
Industries served, licensing and the support Optimizely Web Experimentation provides.
Licensing
- Quote Based
Support
- Phone
- Online (Ticket)
Training
- Help Guides
- Video Guides
- Blogs
- Whitepapers
- On-Site Training
Knowledge Base
- Help Guides
- Video Guides
- Blogs
- Whitepapers
- On-Site Training
Review analytics
What customers report
What users like the most
- User-friendly interface- no advanced and technical staff required to use it
- All-in-one solution that helps make your campaigns scalable at any stage
- Its implementation is very easy
What users like the least
- It’s a pricey solution but worth it.
- Too many features to confuse newbies and even seasoned professionals
- Metrics management is complex
What users say
Review Analytics of Optimizely Web Experimentation
Every review is verified through Goodfirms before it's published.
What reviewers mention most
“It is simple to set up experiments it runs quickly on mobile devices and tablets as well.”
We Vinpit use optimizely. We've been using optimizely for about a year now. We run a lot of tests so we use it daily. We just finished testing one of our landing pages. We love how simple it is to use to set up our experiments. Another feature that we really like is that you can quickly run experiments on mobile devices and tablets as well. The only thing we'd like to see change is the pricing model. It's not very fair for the low-budgeters out there, especially those just starting out.
“It gives us the ability to test and optimize our website”
At Bombing Science, we use Optimizely for our AB testing software. From our A/B tests, we have learned that offering a free trial and a coupon code can significantly increase the number of people interested in our product. We have been using the Optimizely AB Testing Software for three years now. It helps us do our job better because we are able to make adjustments and updates to our website whenever we want. We use Optimizely AB Testing Software on a daily basis. It gives us a comprehensive look at our web site's effectiveness and allows us to improve our content before I lose business.

“Optimizely has allowed our teams to make quick and reliable decisions”
Optimizely is the AB testing program that my organization EasyPeopleSearch utilizes. Optimizely has been in use at my company for the past eight years. We utilize Optimizely on a daily basis.

“It’s very user-friendly and offers multiple features for data-backed-up decisions”
It’s been 3.5 years that we almost use Optimizely twice a week for AB testing and find it a must-have tool for our organization BestPeopleFinder. There is no better option than Optimizely for AB testing for SMBs and large enterprises. For improved user engagement to increase conversions, and with the greater analyzing capacity to reduce bounce rate Optimizely makes everything testable to help obtain the best ROIs for campaigns. With its efficiency in performing multi-page tests to help us in neuromarketing, Optimizely stands out among many available AB testing tools.
“The best part is the test which runs under 5 Minutes and becomes live right away”
Optimizely is the AB testing program that my organization Junk-Yard-Near-Me utilizes. We are using it for the last 8 years on a daily basis. It has no requirement for developers when running tests. Allows teams to make quick decisions. Customer Success Managers are fantastic. They're ideal for deploying hot changes to your site, and the community is supportive. Not reliable when making changes to a running test. Pricing adjustments make it more difficult for small businesses.
“Optimizely is easy to use and helps to build as well as run A/B tests on websites”
We SEO Builder work with Optimizely, which helps us build and run A/B tests on a variety of websites. The pros are that it allows easy and fast manipulations of elements such as color schemes and navigational markers when you run website copies. Used it for 3 years on a daily basis

“One can run multiple experiments at the same time in Optimizely unlike other apps”
We RealPeopleSearch use Optimizely for A/B testing in our organization. We have been using this software since 2019 and consider it a powerful A/B testing and multi-page experimentation tool. You can run multiple experiments on one page at the same time, allowing you to test multiple variables of your web design. Usually, we use Optimizely twice a month but it varies sometimes depending on the nature of the campaigns we have.
Capabilities
Optimizely Web Experimentation features
The full feature set, grouped by module.
Plans
Optimizely Web Experimentation pricing
Media
Screenshots & video
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