Optimizely Web Experimentation

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Overview

About Optimizely Web Experimentation

Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more.

At a glance

Software information

Industries served, licensing and the support Optimizely Web Experimentation provides.

Licensing

  • Quote Based

Support

  • Phone
  • Email
  • Online (Ticket)

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Whitepapers
  • On-Site Training

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Whitepapers
  • On-Site Training

Review analytics

What customers report

4.6
Based on 8 verified reviews
Ease of use4.9
Features & functionality4.6
Customer support4.4
Value for money3.7
Integrations4.4

What users like the most

  • User-friendly interface- no advanced and technical staff required to use it
  • All-in-one solution that helps make your campaigns scalable at any stage
  • Its implementation is very easy

What users like the least

  • It’s a pricey solution but worth it.
  • Too many features to confuse newbies and even seasoned professionals
  • Metrics management is complex

What users say

Review Analytics of Optimizely Web Experimentation

Every review is verified through Goodfirms before it's published.

4.68 Verified Reviews
Ease of use4.8
Features & functionality4.6
Customer support4.3
Value for money (7 reviews)3.7
Integrations (7 reviews)4.4
Review Summary
Summarized from 8 verified reviews · Updated September 2026
Optimizely Web Experimentation is praised for enabling quick, simultaneous A/B tests without developer involvement and for its ease of use in setting up and running experiments across devices. Users consistently highlight fast deployment, supportive customer success teams, and strong analytical capabilities for driving conversions. Common drawbacks include difficulty modifying running tests and pricing that several reviewers found restrictive for small businesses and budget-conscious organizations.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Optimizely Web Experimentation
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What reviewers mention most

AnonymousVerified Review
Posted on Sep 19, 2023

“Nice having all the info, kudos to the Brilliant minds behind Optimizely Web Experimentation, it is surely a great tool.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
It is like the magic wand for websites. It lets you try out different stuff on your site to see what works best, without messing things up. Do you want to change the colour of the button or show different headlines to visitors? Optimizely’s got your back. The cool part is, that you can see which version is a hit with your audience and makes them click, sign up, or buy more it's like having a secret formula to make your website awesome. Optimizely can be a bit pricey for small businesses, and it takes some time to get the hang of it. Still, if you’re serious about making your website top-notch, it's worth a shot.
Theola Tinney, CEO at VinpitVerified Review
Posted on Jul 6, 2022

“It is simple to set up experiments it runs quickly on mobile devices and tablets as well.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

We Vinpit use optimizely. We've been using optimizely for about a year now. We run a lot of tests so we use it daily. We just finished testing one of our landing pages. We love how simple it is to use to set up our experiments. Another feature that we really like is that you can quickly run experiments on mobile devices and tablets as well. The only thing we'd like to see change is the pricing model. It's not very fair for the low-budgeters out there, especially those just starting out.

Frederic P Lebeuf, Founder at Bombing ScienceVerified Review
Posted on Jul 6, 2022

“It gives us the ability to test and optimize our website”

Overall rating4.0
Ease of use4.0
Features & functionality3.0
Customer support5.0
Value for money3.0
Integrations4.0

At Bombing Science, we use Optimizely for our AB testing software. From our A/B tests, we have learned that offering a free trial and a coupon code can significantly increase the number of people interested in our product. We have been using the Optimizely AB Testing Software for three years now. It helps us do our job better because we are able to make adjustments and updates to our website whenever we want. We use Optimizely AB Testing Software on a daily basis. It gives us a comprehensive look at our web site's effectiveness and allows us to improve our content before I lose business.

Lyle Florez, Founder at EasyPeopleSearchVerified Review
Posted on Jul 6, 2022

“Optimizely has allowed our teams to make quick and reliable decisions”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

Optimizely is the AB testing program that my organization EasyPeopleSearch utilizes. Optimizely has been in use at my company for the past eight years. We utilize Optimizely on a daily basis.

Ronald Williams, Founder at BestPeopleFinderVerified Review
Posted on Jul 5, 2022

“It’s very user-friendly and offers multiple features for data-backed-up decisions”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money4.0
Integrations5.0

It’s been 3.5 years that we almost use Optimizely twice a week for AB testing and find it a must-have tool for our organization BestPeopleFinder. There is no better option than Optimizely for AB testing for SMBs and large enterprises. For improved user engagement to increase conversions, and with the greater analyzing capacity to reduce bounce rate Optimizely makes everything testable to help obtain the best ROIs for campaigns. With its efficiency in performing multi-page tests to help us in neuromarketing, Optimizely stands out among many available AB testing tools.

Steve Anderson, CEO at Junk-Yard-Near-MeVerified Review
Posted on Jul 5, 2022

“The best part is the test which runs under 5 Minutes and becomes live right away”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

Optimizely is the AB testing program that my organization Junk-Yard-Near-Me utilizes. We are using it for the last 8 years on a daily basis. It has no requirement for developers when running tests. Allows teams to make quick decisions. Customer Success Managers are fantastic. They're ideal for deploying hot changes to your site, and the community is supportive. Not reliable when making changes to a running test. Pricing adjustments make it more difficult for small businesses.

Robert Kirk, Founder at SEO BuilderVerified Review
Posted on Apr 18, 2022

“Optimizely is easy to use and helps to build as well as run A/B tests on websites”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations5.0

We SEO Builder work with Optimizely, which helps us build and run A/B tests on a variety of websites. The pros are that it allows easy and fast manipulations of elements such as color schemes and navigational markers when you run website copies. Used it for 3 years on a daily basis

Richard Lubicky, Founder/CEO at RealPeopleSearchVerified Review
Posted on Apr 14, 2022

“One can run multiple experiments at the same time in Optimizely unlike other apps”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money3.0
Integrations5.0

We RealPeopleSearch use Optimizely for A/B testing in our organization. We have been using this software since 2019 and consider it a powerful A/B testing and multi-page experimentation tool. You can run multiple experiments on one page at the same time, allowing you to test multiple variables of your web design. Usually, we use Optimizely twice a month but it varies sometimes depending on the nature of the campaigns we have.

Capabilities

Optimizely Web Experimentation features

The full feature set, grouped by module.

A/B Testing Software

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Plans

Optimizely Web Experimentation pricing

Free Version
No
Payment Frequency
Quote Based

Media

Screenshots & video

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