LeadSquared

3.8 (5 Reviews)|Write a Review|Claimed profile
India HQFounded 2011

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLarge

Overview

About LeadSquared

LeadSquared is a marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI wholly and accurately - to people, marketing activities, lead sources, products, and locations. LeadSquared is a CRM and marketing automation platform that helps businesses quickly increase their closures and manage their pipelines. Here are some of the benefits that LeadSquared users have realized: Reduced lead leakage, Intelligent Lead prioritization, Automated sales and marketing processes Detailed sales and marketing analytics.

It also integrates with multiple business tools and has its developer platform, where users can build custom business logic.

At a glance

Software information

Industries served, licensing and the support LeadSquared provides.

Industries

  • Computer-software
  • Education-management
  • E-learning
  • Financial-services
  • Higher-education
  • Information-technology-services

Licensing

  • Proprietary
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Case Studies
  • On-Site Training

Knowledge Base

  • Help Guides
  • Video
  • Blogs
  • Case Studies
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

3.8
Based on 5 verified reviews
Ease of use4.5
Features & functionality4.5
Customer support4.5
Value for money5.0
Integrations4.0

What users like the most

  • Easy interface, handy tools and the best solution so far.
  • The set process is simple and easy.
  • The service team is excellent.

What users like the least

  • Some more template design is required.
  • The design

What users say

Review Analytics of LeadSquared

Every review is verified through Goodfirms before it's published.

3.85 Verified Reviews
Ease of use (2 reviews)4.5
Features & functionality (2 reviews)4.5
Customer support (2 reviews)4.5
Value for money (1 review)5.0
Integrations (1 review)4.0
Review Summary
Summarized from 5 verified reviews · Updated September 2026
LeadSquared is a marketing automation and CRM platform that users find straightforward to navigate, with solid analytics, customizable features, and effective lead management capabilities. Strengths include seamless cross-platform synchronization, good support for landing page management, and practical tools for lead nurturing. Drawbacks mentioned include CRM functionality that some feel needs improvement, slower third-party integrations, and occasional challenges with customer training and communication.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of LeadSquared
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What reviewers mention most

Commitbiz, Founder and CEO at Commitbiz LLCVerified Review
Posted on Feb 27, 2024

“LeadSquare is a business friendly CRM which is easy to understand and use.”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
We have been using their CRM for lead capturing and nurturing. So far we have converted a good number of leads from cold to hot leads.
Anonymous User Verified Review
Posted on Sep 9, 2022

“LeadSquared is an all-in-one marketing automation solution that allows its users to acquire customers online and manage sales.”

Overall rating5.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money5.0
Integrations4.0
I love this platform. I have been using this for over a year without any issues, easy to navigate and everything is very smooth here. The synchronisation across devices and platforms is seamless. Call monitoring email alerts, task reminders it’s all there. Overall, it is a highly efficient system with a solid base of powerful and useful features.
Arpan Shah, Founder at Intricare TechnologiesVerified Review
Posted on Dec 27, 2018

“Great to manage landing pages”

Overall rating4.0

This is a great tool to manage your marketing landing pages. The metrics available are great. Support is good too. The features are customizable based on your specific needs.

Haresh Pansuriya, Digital Marketing Lead at iQlance SolutionsVerified Review
Posted on Dec 26, 2018

“Simplicity of Leadsquared as a Marekting Automation Software”

Overall rating5.0

Pros: If you are looking for something more robust than MailChimp or constant contact, and also something that can double as a very viable CRM tool, this is a great choice

Cons: It was difficult to get training from the leadsquared people because of the language barrier, their accent was hard to understand. Luckily we hired a marketing consultant that was familiar with the product and this person walked us through it.

Overall Experience: I like the robust analytics, ease of use, of the email marketing side of this software. Add in the simplicity of Leadsquared as a CRM, and you have a great tool for a small business.

Gaurav GudaliyaVerified Review
Posted on Dec 25, 2018

“Disappointment”

Overall rating1.0

CRM capability needs improvement. Third party integration with LSQ takes time. Granularity of access for lists for campaigns can be improved.

Capabilities

LeadSquared features

The full feature set, grouped by module.

CRM Software

  • Contact Management
  • Collaboration Tools
  • Email Integration
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Lead Management Software

  • Contact Management
  • Email Integration
  • Lead Capture
  • Lead Distribution
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Sales Tracking
  • Source Tracking

Real Estate CRM Software

  • Time Organizer
  • Lead Generator
  • Campaign Management
  • Contact Management
  • Interaction Tracking
  • Referral Tracking
  • Reports & Analytics
  • Sales & Listing

Healthcare CRM Software

  • Alerts/Notifications
  • Appointments
  • Medical History
  • Patient Communications
  • Patient Management
  • Predictive Analytics
  • Reports

Debt Collection Software

  • Callback Scheduling
  • Client Management
  • Contact Management
  • Credit Bureau Reporting
  • Dashboard
  • Transaction Management

Plans

LeadSquared pricing

Price Type
Month
Free Version
No
Payment Frequency
Quote Based
Preferred Currency
USD ($)

Media

Screenshots & video