INTEGRATE

Integrate unifies demand marketing channels into a single, powerful SaaS platform to help marketers achieve quantifiable business outcomes. Our enterprise solution provides a hub for managing and measuring demand generation programs so marketers can : Capture and convert event conversations into marketable leads, pipeline and accelerated revenue. Also • Engage potential prospects wherever they go for information, without relying solely on unsolicited inbound inquiries • More efficiently manage relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment • Effectively manage, track and optimize top-funnel demand gen campaigns for predictable demand generation outcomes • Generate leads at both the contact and account levels using advanced tools and targeting (target account lists, predictive models, segments, activity data, lead scores, etc.) • Automate lead data processing, validation and enhancement to ensure quality and marketability • Ensure that leads are efficiently processed and integrated into marketing automation and CRM • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments • Work with existing systems and data sources to create a more holistic demand marketing engine