Insightly

United States HQFounded 2010

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLarge

Overview

About Insightly

Insightly is a modern, scalable customer relationship management software for businesses of all sizes. Connecting with customers and creating exceptional experiences is accessible with the Insightly online CRM tool. The CRM system facilitates marketing automation, lead management, and project management allowing businesses to become efficient in CRM strategies. The software is easily customizable and is designed with robust security. Real-time insights and support for mobile apps allow users to track customer interactions on the go.

This easy-to-use CRM software is available in 3 plans - plus, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support Insightly provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
Languages (1)
English

Review analytics

What customers report

4.3
Based on 7 verified reviews
Ease of use5.0
Features & functionality4.3
Customer support4.3
Value for money5.0
Integrations4.3

What users like the most

  • Smooth data input environment
  • Slick design that improves its user-friendly feature
  • Convenient integration on the workflow of any sort.

What users like the least

  • Lack of customization feature
  • Limited free trials
  • Lack of phone support

What users say

Review Analytics of Insightly

Every review is verified through Goodfirms before it's published.

4.27 Verified Reviews
Ease of use (3 reviews)5.0
Features & functionality (3 reviews)4.3
Customer support (3 reviews)4.3
Value for money (3 reviews)5.0
Integrations (3 reviews)4.3
Review Summary
Summarized from 7 verified reviews · Updated September 2026
Insightly is praised for being user-friendly and combining CRM with project management capabilities. It integrates well with third-party tools like G Suite and supports marketing automation and workflow management. Users appreciate the mobile app's functionality and report improved productivity and data organization. However, customization options are limited, with several reviewers noting the software lacks the flexibility to tailor configurations fully to their specific needs.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Insightly
Sort ByWrite a Review

What reviewers mention most

Beata MccarthyVerified Review
Posted on Sep 12, 2022

“Insightly is marketing automation to create personalised marketing campaigns, and automate business processes.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations4.0
Amazing marketing tool, I’ve just started using this software and I am finding it to be pretty user-friendly. It works for me perfectly. It is not only perfect but the best for marketing automation. I am able to do multiple things needed for my business.
Valerie Barnett, Founder at PleasingCareVerified Review
Posted on Jun 15, 2022

“Insightly has increased productivity of our organization as a whole”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
Value for money5.0
Integrations4.0

In our company PleasingCare, we use Insightly as our CRM software. This user-friendly platform has been a part of our team for three years. It is the best tool yet that aided us in data organization and accomplishing distinct tasks and workflows that, in turn, led to increased productivity of our organization as a whole. And by using it daily to secure accuracy in the work, we have come to observe the pros and cons of using the same.

David Lee, CEO at Inyouths LED MirrorsVerified Review
Posted on Jun 14, 2022

“It's best for us because it offers not just CRM-specific functionality but also project management functions.”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support4.0
Value for money5.0
Integrations5.0

We Inyouths LED Mirrors use Insightly because it is user-friendly and thorough. Insightly has become a market leader for developing enterprises. The UI is vibrant and easy to use, allowing you to construct graphs and charts that can be simply exported to impress investors and key stakeholders. Even better, it's quite simple to master — we tried it ourselves and can attest that it's a breeze! Its ability to interact with a wide range of third-party apps – including Microsoft programs, Xero, Google Apps, Quickbooks, Mailchimp, Slack, Evernote, and many others – makes it a versatile system with a broad range of applications. You can also use Insightly's sophisticated API to personalize everything.

ComboAppVerified Review
Posted on Dec 4, 2019

“Insightly for the win”

Overall rating4.0
Jose Garcia, Group CEO at Maxprom.comVerified Review
Posted on Mar 6, 2019

“Well crafted and always improving”

Overall rating5.0
We have used Insightly for over a year and IT IS GREAT. Super friendly and the APP is always up and ready to serve almost with all the functionality of the pc version. Great software.
David Faulkner, Managing Director at Fluent Trade TechnologiesVerified Review
Posted on Dec 31, 2018

“Very positive feedback”

Overall rating4.0

Pros: It is having a very basic system, which is all we need.

Cons: The format can be configured to an extent, but not fully customizable.

Ben Precious, Founder & CEO at Pace Social Media SolutionsVerified Review
Posted on Dec 27, 2018

“A great piece of software”

Overall rating4.0

Pros: Very integrateable with G suite which as an agency we use a lot for the drive and calendar features etc.

Cons: Not very customizable

Overall Experience: A great piece of software which gets the job done and beyond. It would be nice if it was more custom for the user.

Capabilities

Insightly features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Project Management Software

  • Alerts/Notifications
  • Collaboration
  • Dashboard
  • Portfolio Management
  • Project Planning
  • Reporting and Forecasting
  • Workflow Management

Healthcare CRM Software

  • Alerts/Notifications
  • Appointments
  • Medical History
  • Patient Communications
  • Patient Management
  • Reports

Plans

Insightly pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
available Days
Standard$29 / month

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Insightly? Verify your business email to claim and manage this Goodfirms profile.

Request claim