Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
- Good Firms gives potential users detailed reviews from vetted users in the real estate industry offering our software's strengths, places of opportunity, and how we do versus our competitors. This visibility has caused an increase in authority in the Property management software field while also increasing our rankings.
Please introduce your product and give a brief about your role within the organization.
- Innago is free, easy to use online property management software designed for landlords and property managers to save time and money. Innago allows you to create applications, screen tenants, sign leases, collect rent, manage work orders, organize financials, communicate with tenants, and much more.
- I’m the CEO and co-founder of Innago. Alot of my week is spent developing/implementing business strategies, working on product efficiencies, making sure we’re in great financial standing, building strong relationships with customers and our partners, and making sure I’m staying on top of major industry trends.
What was the objective behind coming up with this software?
- We recognized that DIY landlords had very few resources designed specifically for the way that they manage and grow their businesses. We wanted to make sure these independent landlords/property owners had the same tools and efficiencies available to them as their larger, institutional competitors. We knew that one of the major sticking points for these real estate investors was cost, so we made Innago free for them to use.
How is your software beneficial from a value addition perspective to the clients compared to other software alternatives available in the market?
- It may sound obvious or even trivial, but I think the biggest innovation we’ve brought to the market is simply recognizing that these landlords and property managers are so often DIY and/or come from the DIY mindset. This means they need quick, flexible, and easy to use tools and it also means they are extremely price sensitive.
- We spend a ton of time obsessing over how to simplify our interface, and for those that need a little handholding, we provide each user a dedicated support rep that they can reach out to any time. As far as I know, we’re the only property management software that does this. We also made it free to use, again, the only platform to do that (with no gimmicks or pro plans).
What industries do you generally cater to? Which industries in general are highly benefiting by using your software?
- Real Estate Industry and Property Management industry. Property Managment industry is highly benefiting from using our software.
What are the key features of your software that makes it stand apart from your competitor products in the market?
- Online rent collection, dedicated account rep, free use for landlords/property owners, tenant screening, online lease signing, listing & syndication, maintenance requests.
What is the customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
- Our amazing customer support team is dedicated to each user of ours. This user can contact us whenever they need an answer to a question or some help. We find this beneficial for two reasons: 1) it really helps the users and gives them a better experience; 2) we learn so much from having that close relationship. The vast majority of features in Innago are direct requests from our users, and I don’t think we’d have developed software that’s as acclaimed as Innago is without so many people sharing their insight directly with our support team. You just don’t get that if you’re unwilling to offer a phone number and talk to people.
Are your customers repetitive? If yes, what is the percentage of repeat customers that you have?
- Our customers are extremely repetitive with over 90% repeat customers.
Does your software product provide any resource or knowledge section for its users? If yes, what kind of material is provided to your users to help them get acquainted with your product?
- We provide a resource center for our users. In this center, users can search for any issues they are facing. Answers come in articles, step-by-step pictures and video tutorials.
- We also provide a learning center on our website to cover general real estate topics for anyone to read.
What kind of support system do you offer to your clients for catering to their queries and issues?
- We have a customer support team that is available 24/7. The support team is also dedicated to a client. Prospective clients can ask questions through our chat system on our website.
What has been the revenue for your product for 2022?
- Don’t feel comfortable disclosing this information.
Where do you see your product in the next 10 years?
- Our mission was first to better serve landlords, but it’s really expanded to include tenants as well. In the next 10 years, we envision Innago as the primary way that millions of tenants and landlords interact with one another, whether that means finding a new place to live, submitting an application, signing a lease, paying rent, chatting with their landlord, raising a maintenance request, or anything else related to their rental. We want Innago to be the platform they take with them from one landlord to the next and we want this to make the landlord’s job significantly easier as a result.
