“The dashboard view is easy to use and setting up the experiments is a simple process”
We Absolute Digital Media use Google Optimize. To create product page variations to test CTAs and design elements. This lets us understand how best to optimize our product pages to improve conversion performance onsite. From the A/B testing, we have identified how to improve our landing pages and can typically see a 15% uplift in conversion performance in the page variations we have tested. Integrated with Google Analytics it allows us to create audience lists of who visited each variation of the landing page and thus compare not just the page behavior but the impacts they have on the overall user experience. Setting up our site was a simple process and the tool has a handy checker to ensure the experiments are working correctly. That you can create multiple experiments at once and split the percentage of users across each variant. The editor functionality is very temperamental and prone to glitching.




