Google Optimize

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Overview

About Google Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

At a glance

Software information

Industries served, licensing and the support Google Optimize provides.

Licensing

  • Free
  • Free version

Support

  • Email

Training

  • Help Guides

Knowledge Base

  • Help Guides

Review analytics

What customers report

3.8
Based on 10 verified reviews
Ease of use4.7
Features & functionality4.2
Customer support4.0
Value for money4.6
Integrations4.3

What users like the most

  • It has an easy-to-use interface.
  • It is a free tool.
  • You can easily edit data using the tool.

What users like the least

  • It can fail to test sophisticated features.
  • Does not perform app testing. It's only suitable for browsers.
  • The Premium version is costly and not cost-effective

What users say

Review Analytics of Google Optimize

Every review is verified through Goodfirms before it's published.

3.810 Verified Reviews
Ease of use (9 reviews)4.6
Features & functionality (9 reviews)4.2
Customer support (9 reviews)4.0
Value for money (7 reviews)4.5
Integrations (7 reviews)4.2
Review Summary
Summarized from 10 verified reviews · Updated September 2026
Google Optimize is a free A/B testing tool that integrates seamlessly with Google Analytics and other Google services. Users praise its straightforward setup, intuitive dashboard, and range of testing capabilities including multivariate, split, and server-side testing. The platform enables data-driven optimization of website elements and conversion rates, with minimal technical knowledge required. Its main strength lies in consolidating testing data within the Google ecosystem for efficient analysis and decision-making.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Google Optimize
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What reviewers mention most

Tamir DaviesVerified Review
Posted on Sep 27, 2023

“The dashboard view is easy to use and setting up the experiments is a simple process”

Overall rating3.0
Ease of use3.0
Features & functionality3.0
Customer support3.0

We Absolute Digital Media use Google Optimize. To create product page variations to test CTAs and design elements. This lets us understand how best to optimize our product pages to improve conversion performance onsite. From the A/B testing, we have identified how to improve our landing pages and can typically see a 15% uplift in conversion performance in the page variations we have tested. Integrated with Google Analytics it allows us to create audience lists of who visited each variation of the landing page and thus compare not just the page behavior but the impacts they have on the overall user experience. Setting up our site was a simple process and the tool has a handy checker to ensure the experiments are working correctly. That you can create multiple experiments at once and split the percentage of users across each variant. The editor functionality is very temperamental and prone to glitching.

AnonymousVerified Review
Posted on Sep 19, 2023

“Google Optimize is an excellent software for excellent features and very helpful.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
I love the interface. long-time user, best info. I am absolutely amazed by this incredible software. it allows users to create and run A/B tests, multivariate tests, and personalized experiences to improve website performance and user engagement. The user-friendly interface makes it accessible even to those without extensive technical knowledge. The best thing about this software is its seamless integration with Google Analytics, enabling data-driven decision-making. It also provides in-depth insights into user behaviour, helping businesses tailor their websites for maximum impact.
Sara Graves, Founder at USTitleLoansVerified Review
Posted on Jul 6, 2022

“It is easy to use and requires little or no background knowledge”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
Value for money5.0
Integrations4.0

We USTitleLoans use Google Optimize which is currently the most comprehensive AB testing tool in the market. It is equipped with a range of conversation optimization tools. Google optimize offers several tests such as multivariate tests, A/B tests, personalization, and redirect tests. The tool is absolutely free with no hidden charges for A/B testing. Our usage of Google Optimize keeps varying, but on average, we use this tool once a month.

Ans Ahmed, Founder at Findit HealthVerified Review
Posted on Jul 6, 2022

“It does strong analytics for us and it helps us increase our conversation rate”

Overall rating3.0
Ease of use5.0
Features & functionality4.0
Customer support2.0
Value for money5.0
Integrations4.0

We Findit Health use Google optimize as a split testing software. This is a fantastic A/B testing tool from Google that is now connected to Google Analytics. You can also connect it via Google AdWords and Firebase. We have been using it daily for the last 5 years because it collects the data from Google Analytics, so it provides you with a good comparison between two web pages. Because strong analytics, helps us increase our conversation rate and bring down the bounce rate.

Lorie Carson, Founder at RealPeopleFinderVerified Review
Posted on Jul 6, 2022

“It makes navigating your Google A/B testing process easier and simpler”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
Value for money4.0
Integrations4.0

My company RealPeopleFinder uses Google optimize 360 for AB testing. My company has been using the Google optimize 360 software for over 2 years. Ideally, we use this software once every 2 two to three weeks.

Lucia Jensen, CEO at WeloansVerified Review
Posted on Jul 5, 2022

“The tool's powerful capabilities enable us to analyze data at each level.”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support4.0
Value for money5.0
Integrations4.0

In our company, Weloans, we use Google optimize as our primary AB testing tool, which has proven to be a robust tool for this process. It's a fantastic split-testing tool that allows us to store all our data in one place using a Google Analytics account.

Alina Clark, Co Founder & Director at CocoDocVerified Review
Posted on Apr 14, 2022

“It is just amazing, free and more than A/B Testing”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations5.0

We CocoDoc have been using Google Optimize, it is my favorite tool when it comes to A/B testing. Unlike other tools which stick to A/B testing alone, Google Optimize includes multivariate testing, split testing, and server-side testing. The combination of A/B, multivariate, split, and server-side testing tools is especially crucial when doing intense website improvements. Arguably, Google Optimize is the best A/B testing tool among those that come for free. The ability to integrate the tool with other SEO and PPC tools also makes it unique and diverse in usage.

Natalia Brzezinska, Marketing & Outreach Manager at PhotoAiDVerified Review
Posted on Apr 14, 2022

“An amazing tool for A/B Testing which is completely free and easy”

Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations4.0

We PhotoAiD have been using it for a long time now. This is an absolutely free optimization tool and it helps you increase conversion rates and user experience by testing different combined metrics that are part of your content. With Google Optimize you can test all possible elements present as code on your website. This includes titles, CTAs, fonts, content writing, images, and so on. You can use it to test entirely alternative versions of your web pages and is therefore perfect as an A/B testing tool.

Daniela Sawyer, Founder at FindPeopleFastVerified Review
Posted on Apr 13, 2022

“It offers helpful set of tools which helps improve website's performance of brands”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We FindPeopleFast use Google Optimize for A/B testing in our company. This A/B testing software offers a set of tools under the Google Marketing Platform to help brands improve their website's performance. We have been using this tool for more than a year. We use this once a week for better A/B testing.

Tomas Kolafa, Co-Founder at Growth MediaVerified Review
Posted on Apr 5, 2019

“Easy to get it up and running and connect to other Google Analytics.”

Overall rating5.0

Easy to get it up and running and connect to other Google Analytics.

Capabilities

Google Optimize features

The full feature set, grouped by module.

A/B Testing Software

  • Audience Targeting
  • Campaign Segmentation
  • Heatmaps
  • Landing Pages/Web Forms
  • Split Testing
  • Test Scheduling

Plans

Google Optimize pricing

Free Version
Yes
Payment Frequency
Free

Media

Screenshots & video

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