Ecwid

Deployment

WindowsMacAndroidiPhone/iPadWeb-based

Best for

SmallMedium

Overview

About Ecwid

Ecwid is built to help small business merchants to easily set up a store and start selling fast. No need to abandon your existing site — Ecwid can be added virtually anywhere you have an online presence. You have the freedom to operate multiple online stores including on your website, social media channels, and mobile devices. With millions of new websites being built every year, we are prepared to help a new wave of small businesses bring stores online around the world.

At a glance

Software information

Industries served, licensing and the support Ecwid provides.

Licensing

  • Monthly Payment
  • Annual Subscription
  • Free
  • Free version

Support

  • Phone
  • Email
  • Live Chat

Training

  • Help Guides
  • Video Guides
  • Case Studies

Knowledge Base

  • Help Guides
  • Video Guides
  • Case Studies

Review analytics

What customers report

4.7
Based on 3 verified reviews
Ease of use4.7
Features & functionality4.7
Customer support4.3
Value for money4.3
Integrations4.0

What users like the most

  • It is free of cost eCommerce software. Easy interface and Gutenberg-friendly.. The customer service and technical assistant are really responsive and helpful..
  • Very handy and simple to use the tool.
  • The only eCommerce platform with a fully automated Google shopping advertising solution.

What users like the least

  • Could have been better without paying for auto currency conversion..
  • Doesn’t offer drag and drop functionality.

What users say

Review Analytics of Ecwid

Every review is verified through Goodfirms before it's published.

4.63 Verified Reviews
Ease of use4.6
Features & functionality4.6
Customer support4.3
Value for money4.3
Integrations4.0
Review Summary
Summarized from 3 verified reviews · Updated September 2026
Ecwid is a free, widget-based shopping cart that enables sellers to create and manage online stores across multiple platforms, including Facebook and WordPress. Users highlight its reliability, ease of integration, and comprehensive features including payment processing, automation, and digital product sales. The platform allows merchants to manage multiple storefronts from a single control panel and requires minimal technical setup. Reviewers praise its continuous feature improvements and suitability for small businesses seeking accessible eCommerce solutions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Ecwid
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What reviewers mention most

Jennie Miller, Co-Founder at Midss.orgVerified Review
Posted on Jan 18, 2023

“Ecwid is designed as a widget that can work on any website, including Facebook Business pages.”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support5.0
Value for money4.0
Integrations3.0

We Midss.org use Ecwid. For the best eCommerce software, I would say it is Ecwid. We started using this software last February, and it has been helpful. This is because it is compatible with any website. I changed from using WooCommerce to Ecwid because while WooCommerce platforms were explicitly designed for WordPress. We can add the store to multiple websites and manage them from a single control panel in the WordPress admin panel. Ecwid also has a WordPress Plugin that allows us to easily embed our store or individual products into our website pages. Ecwid recognizes and adapts the color scheme of our website automatically. Automated upgrades and instant backups Ecwid securely hosts our store data on its servers, not on our websites. Our store is automatically backed up instantly, and upgrades are performed automatically every day. The Ecwid team maintains content delivery speed and other performance improvements, which do not require any action on our part.

Brooke YoungVerified Review
Posted on Sep 28, 2022

“Ecwid is a free shopping cart solution that provides all powerful features that allow merchants to manage their online store.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

Ecwid is at top of the industry for eCommerce solutions. It is a fantastic tool that allows me to integrate and make everything easy for my customers to purchase my products through my website. Their developers continue to strive and add innovative features making my store experience easier and easier to use.

AnonymousVerified Review
Posted on Sep 19, 2022

“Ecwid eCommerce shopping cart is everything an online seller needs to create, promote and manage an online store.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations4.0

I absolutely love this software. It allows me to effectively keep track of orders for my small business. It is reliable and accurate. All my products and marketing are in one place. This software provides some great options like cash sales, automation, and credit and debit card features. This site also gives you the ability to sell downloadable eGoods.

Capabilities

Ecwid features

The full feature set, grouped by module.

E-Commerce Software

  • Budget Management
  • Customization
  • Continuous Backup
  • Email Marketing
  • Multiple Billing Rates
  • Price Optimization Automation
  • Multi-Channel Management
  • Promotion Management
  • No-Code Development
  • Review Management

Plans

Ecwid pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Free

Media

Screenshots & video

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