Declarative Webhooks

One big area that we were keenly aware of was on the topic of Salesforce integrations. Cross-platform integration with Salesforce was an area of specialty for us where by itself we had developed hundreds of custom Salesforce integration projects. We found ourselves repeating many of the same design patterns over and over and asked ourselves a question: Where is the gap between the range of middleware applications and the custom integrations we were being asked to build?