Connecting The Dots

PIM is, in brief, an abbreviation of the words Product Information Management. You can just go with that, but in our experience PIM is much more than just those three letters. We see PIM as the pathway to control, great product content and therefore growth.But growth doesn’t just happen. So back to the basics: why do we think PIM is so important? Because a photo and a product description are simply no longer enough to reach and attract visitors. Just as every channel calls for different product content, so does every customer.