Causality Engine

Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation. We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused. The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway.

Causality Engine quantifies exactly how much. Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening. One-time analysis: EUR 99. Continuous intelligence: EUR 299/month.