AdRoll

Deployment

WindowsMacAndroidiPhone/iPadWeb-based

Best for

SmallMediumLargeFreelancer

Overview

About AdRoll

AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting solution, AdRoll utilizes different platforms such web, mobile, and even social media using advanced tools to achieve results.

At a glance

Software information

Industries served, licensing and the support AdRoll provides.

Licensing

  • Monthly Payment
  • Free
  • Free version

Support

  • Online (Ticket)

Training

  • Help Guides
  • Video Guides
  • Blogs

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs

Review analytics

What customers report

5.0
Based on 3 verified reviews
Ease of use4.3
Features & functionality4.3
Customer support4.3
Value for money5.0
Integrations4.7

What users like the most

  • Extremely helpful and easy to use.
  • Plenty of features to use.
  • Simple and very insightful.

What users like the least

  • Difficult to add new segments.
  • I have done some great work here but it's hard to get collaborations sometimes.
  • Excellent but some fundamental gaps.

What users say

Review Analytics of AdRoll

Every review is verified through Goodfirms before it's published.

5.03 Verified Reviews
Ease of use4.3
Features & functionality4.3
Customer support4.3
Value for money5.0
Integrations4.6
Review Summary
Summarized from 3 verified reviews · Updated September 2026
AdRoll is a marketing automation platform for eCommerce businesses that enables email campaigns, ad creation, and remarketing across social channels. Users consistently praise its ease of use and quick setup, noting it delivers results for startups and small businesses. The platform offers robust features for campaign management and personalized advertising, with responsive customer support. Reviewers find it dependable and effective for streamlining marketing workflows, though some note they are still exploring its full capabilities.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of AdRoll
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What reviewers mention most

Marty GildonVerified Review
Posted on Sep 22, 2022

“AdRoll is an e-commerce marketing and advertising platform that is useful for remarketing your advertisement.”

Overall rating5.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money5.0
Integrations5.0
Excellent software! It is too useful for beginners to be a start-up and easy to grow. Whoever wants to grow their business should use it. All features provided here in this solution are sufficient as per the requirements that it should have to be. I am using this tool for updating products in my online store.
Anonymous User Verified Review
Posted on Sep 15, 2022

“AdRoll is a marketing app used s to create, optimize and deliver personalized ads on various social media tools.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations4.0
This marketing software has streamlined a lot of things and made it easier. It’s a very good tool to date. I have joined it recently and had a great experience and I got 3 campaigns just in 2 weeks. The team provides all the required help and support needed to do campaigns. From a functionality perspective, it is a good platform.
Nadia HortonVerified Review
Posted on Sep 12, 2022

“AdRoll is an eCommerce marketing software that offers a powerful marketing platform to grow the business.”

Overall rating5.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money5.0
Integrations5.0
So far, pretty good software, I actually think this software is essential for managing marketing automation. Provides a lot of high-level features for email marketing. It really helps a lot, especially for a starting business and website. Totally dependable and accurate software. Still exploring the complete scope of the software. The tool is quick and easy to access.

Capabilities

AdRoll features

The full feature set, grouped by module.

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Order Management
  • Promotion Management
  • Operations Management
  • Review Management

Plans

AdRoll pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Free

Media

Screenshots & video

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