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Public Relations (PR) Software

Explore the list of the Best Public Relations (PR) Software to Manage Your PR Activities Efficiently: 
PR workflows are extensive. Sweeping technological progress has revolutionized and fragmented various business practice disciplines, while the changing eras have raised expectations for marketers’ public relations performance. With a well-structured approach and technological assistance, your PR efforts can show the desired results. To stay ahead, simply equip yourselves and your PR team with the best public relation management software. With industry-specific tools, PR software assists PR professionals in achieving better coverage, engagement, and campaign success. 

What is Public Relations Software? 

PR software is a collaborative application platform that helps PR managers and agencies in tracking PR activities, monitoring progress, and managing PR workflows. It is an efficient tool to communicate with audiences and maintain relations with customers, investors, media, influencers, employees, communities, and the industry. Public relations software comes with features, tools, and modules such as campaign management, PR activity monitoring, media connect tools, real-time alerts, press release module, email management, and distribution, social media listening, reporting and analytics, outreach pitching tools, and many more. 

How to Select the Best Public Relations Software For Your PR Goals?

Considering a range of alternatives available in the PR software category, evaluating and deploying the best public relation software for your PR purpose is a bit laborious. This is where Goodfirms’ accurate and authentic list of the best public relations software can assist brands and PR managers to select the most suitable PR tool for their PR activities. The list of top public relation tools is compiled by Goodfirms' experienced research team. Check the reviews, pricings, features, segregate products with advanced filters, and select the best PR software solutions to manage your public relations.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Jul 26, 2026
60 Software

List of The Best PR Software | Top Public Relations Tools

  • PressRush

    PR software—the land of outdated media lists, clunky user interfaces, complicated reports, and noisy monitoring tools. You've been trying to find something designed for you; software that helps you discover the right people and send them the right message at the right time. The question is: why is it that the tools in this space just help you send more ... read more about PressRush

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Public Relations Software
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  • TVEyes

    TVEyes Inc. is an international broadcast media monitoring company based in Fairfield, Connecticut. The company provides a television and radio monitoring platform that enables its users to search, view, report on, analyze and archive, US (national and all 210 DMAs) and major market international media content. TVEyes proprietary, web-based, speech-to-text and advanced audio/video search software has been recognized by the ... read more about TVEyes

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
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    100% in Public Relations Software
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  • Onclusive

    Onclusive is the data science company for communications. We connect content to business outcomes and use artificial intelligence to reveal which strategies drive actual brand engagement. The result is thousands of high-performance campaigns around the world. At the core of the Onclusive platform is our proprietary newscrawler which captures millions of pieces of earned, owned, and newswire content each month ... read more about Onclusive

    Entry Level Price
    $4999 Per Year
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Public Relations Software
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  • NewsBox

    NewsBox is a unique combination of news reader, publishing platform and media intelligence application in one easy-to-use platform. NewsBox Newswire goes beyond your followers and gets your news in our newsroom, news feeds and distributed to our e-mail subscribers. NewsBox is a next-generation multi-sided news platform, offering tools for PR professionals, investors, researchers, marketers, sales people, consultants, and business owners. ... read more about NewsBox

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software
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  • PRmax

    At the heart of PRmax is an accurate UK, European and global media database, which is updated daily. PRmax includes an HTML press release distribution system, which ensures your messages reach the right target audience. Track your results with our comprehensive print, online and social media monitoring service and with our newsroom functions you can maximise the effectiveness of every ... read more about PRmax

    Entry Level Price
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    Free Trial
    Available
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    100% in Public Relations Software
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  • Vuelio

    Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. Our technology is used by more 3,000 organisations across the world, from large enterprises and communications agencies to public sector bodies and not-for-profits. Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and ... read more about Vuelio

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    100% in Public Relations Software
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  • BiteSize PR

    Bitesize was conceived with one simple goal in mind: making sales experience painless for both salespeople and customers. We superpower 1 sales person to do the job of 100 people. We are the first human augmentation platform for sales. Bitesize PR is an affordable PR solution for businesses, organizations and entrepreneurs. We find press opportunities that are relevant to your ... read more about BiteSize PR

    Entry Level Price
    $79 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    100% in Public Relations Software
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  • Blogsvertise

    Blogsvertise is the best platform for influencer marketing campaigns to drive customer loyalty and maximize customer lifetime revenue to your marketing stack. Our technology makes it easier than ever to discover the right content creators, seek out their attention, monitor or follow up on their activities and most importantly, measure ROI. We aim to connect your brand with top influencers ... read more about Blogsvertise

    Entry Level Price
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    Free Trial
    N/A
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    100% in Public Relations Software
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  • BurrellesLuce Media Monitoring

    Our comprehensive media monitoring services still combine human insight with sophisticated technology to provide you with curated coverage from national and local print, broadcast, social media and online sources to ensure you see all the coverage most relevant to you, your organization, and your public relations goals. From our roots as a press clipping service, to our modern PR software, ... read more about BurrellesLuce Media Monitoring

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    Free Trial
    N/A
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    100% in Public Relations Software
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  • Comunicae

    Comunicae is a SaaS tool that allows you to: - Increase the relevance of any communication or press release you send by segmented distribution, promotion and digital positioning of such content. - Monitor the impact of your press releases. - Provide targeted content to any media type. - Give added value to any agency or department that makes daily communication, ... read more about Comunicae

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    100% in Public Relations Software
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  • Epresspack

    Epresspack has developed innovative software content management solutions, enhancing how international brands and their respective PR agencies, manage, publish and distribute news and information. The challenge today for many Marketing/Communication professionals is managing the engagement of multiple stakeholder audiences, increasing share of voice, and utilising in-house resources more effectively. Our all-in-one digital newsroom solutions (CMS/CRM/email/analytics) help support this – enabling ... read more about Epresspack

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    100% in Public Relations Software
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  • GroupHigh

    GroupHigh is an essential content marketing tool that allows you to quickly find any Influencer or blogger’s contact information. Research social and blog posts, and build targeting outreach lists. The ultimate swiss-arm-knife of blogger outreach, influencer marketing, seo, and affiliate marketing tools. New tools added all the time! GroupHigh includes several visual reports that allow customize and display your earned ... read more about GroupHigh

    Entry Level Price
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    Free Trial
    7 Days
    Pricing Type
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    100% in Public Relations Software
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  • Isentia

    Isentia is the leading media monitoring, intelligence and insights solution provider, helping top-performing communication teams make sense of the world’s conversations in real-time. Stay ahead of the story with news and social media monitoring you can filter, analyse and report on with ease. Don’t miss important news coverage, press conferences, conversations or comments. Isentia’s platform is designed to make TV, ... read more about Isentia

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    100% in Public Relations Software
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  • Notified

    The Notified Virtual Event platform is an award-winning platform that provides a better way to create stimulating, measurable, and secure Virtual Event Experiences. The user-friendly interface allows the audience to easily navigate within the environment and is designed to promote social interaction and collaboration among participants. Group chat, live and on-demand content streaming, and social sharing are just a few ... read more about Notified

    Entry Level Price
    $2085 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Public Relations Software
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  • OnAir

    Do you encounter the recent challenges of the industry trying to maximize the yield across channels avoiding cannibalising your inventory whiles supporting various sales methods (Fixed Spots vs. Rating) and delivery methods of both Primary and Secondary ads. These are the issues that have instant impact on a successful business bottom line; both on revenue and efficiency. Operative’s industry-leading OnAir ... read more about OnAir

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software
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  • Online PR

    iPressroom provides companies such as Yahoo!, Target, Toyota, Epson, Xerox, UCLA, and many others, with the ability to CREATE, MANAGE, INTEGRATE and PUBLISH their latest news and DISTRIBUTE that same information to their targeted audiences. Our clients can now reach traditional media and all the social media outlets available like Facebook, Twitter, and YouTube, from one place: your online newsroom.

    Entry Level Price
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    Free Trial
    N/A
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    100% in Public Relations Software
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  • PressFile

    Maintaining contacts, creating distribution lists, sending via personalized e-mails, evaluations, clippings, contact management or media library: With our cloud-based public relations software, you can take care of the daily PR processes with just a few clicks of the mouse in a single window in your browser. PressFile pays off: The introduction of this PR software is easy - without a ... read more about PressFile

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    100% in Public Relations Software
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  • ReleaseLive

    Created specifically for industry executives, ReleaseLive offers press release distribution services on an international level. Through the assistance of ReleaseLive, target and build a vast relevant audience to accomplish your organizational goals in no time. Geographic targeting allows for the selection of different regions and areas, and our state-of-the-art system can, in fact, filter down the regions to countries, states, ... read more about ReleaseLive

    Entry Level Price
    $250 One-time
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Public Relations Software
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  • Wizikey

    Wizikey is a SaaS-based, data-driven communications suite with a vision to give your communication efforts a significant edge, making them simple and fast along the way. Cherished by journalists and brands alike, Wizikey's AI-based platform helps the right story reach the right journalist - saving spam, hours of scrutiny and giving brands the voice they need. Wizikey is a SaaS ... read more about Wizikey

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
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    100% in Public Relations Software
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  • Smart.pr

    We are the leading PR tool in the Netherlands. Recently, we made our services available in Belgium and Denmark and hopefully more countries will follow soon. Our tool combines a smart CRM and distribution with up-to-date journalist and news databases. Smart.pr benefits anyone who takes their organisation's PR seriously – from an international bank with a big communications team to ... read more about Smart.pr

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    100% in Public Relations Software
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  • Pressfarm

    Pressfarm is a media database that helps entrepreneurs find journalists to write about their startups. Build a list of reporters and get listed in startup directories in minutes. Using our media outreach platform, you can now search for journalists from various niches, publications and categories to find the best fit for your story.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Public Relations Software
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  • Law Firm Newswire

    Law Firm Newswire offers an array of features that help attorneys and law firms manage their digital communications. It facilitates the swift and efficient dissemination of information to major news outlets, social media networks, and legal-centric platforms, ensuring broad reach and impactful exposure. The platform prides itself on its accuracy, speed, and compliance with legal industry standards. Its user-friendly interface ... read more about Law Firm Newswire

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
    Usage Based
    100% in Public Relations Software
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  • PR Hive

    We make PR accessible for more PR experts and businesses because we do PR differently. With our innovative PR software, we've transformed traditional PR methods. Our PR tool offers a proactive, collaborative, long-term approach, aiming to enhance thought leadership, produce compelling news, and secure ongoing media coverage. Features such as our media coverage report, pitch AI, press release distribution software, ... read more about PR Hive

    Entry Level Price
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    Free Trial
    14 Days
    Pricing Type
    Per Feature
    100% in Public Relations Software
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  • AuraWatcher

    Public relations lives and dies on timing, and AuraWatcher gives PR professionals the earliest possible warning. Rather than scanning the wider web after a story has broken, it monitors where most reputation crises actually begin — the comment sections of the profiles you represent — so your team can act while an issue is still a few comments, not a ... read more about AuraWatcher

    Entry Level Price
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    Free Trial
    7 Days
    Pricing Type
    Per Feature
    15% in Public Relations Software
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Frequently Asked Questions

Who Can Use PR Software?

Public Relations Software can be used by PR agencies, brands, individuals, reputation management firms, digital marketing agencies, PR managers, In-house PR teams, crisis communication teams, large enterprises, small businesses, online businesses, political parties, etc.

How Does a PR Software Work?

PR software is a 360-degree application that assists PR managers in their daily operations. From content management to reputation analytics, PR tools provide necessary modules and insights that PR people need to work smoothly. PR applications offer customized dashboards to visualize all PR activities on a single screen along with their key performance metrics. With one click PR managers can get valuable analytics and insights for each ongoing activity. Public Relations software is also designed to help you in PR content management activities such as editing videos that will be posted on social media, grammar and syntax correction, suggesting to eliminate offensive words before posting, and editing content to meet the social media word limit requirements.  PR software can monitor the web to track all mentions about a brand or an individual. It can find journalists, influencers, blogs, platforms, social media pages, etc. relevant to a brand's niche and can help brands in outreach activities with such connections. Its competitive intelligence module can track, and compare your key competitors' activities and popularity quotient. PR software raises timely alarms regarding any slanderous campaign, fake news, or negative publicity against a brand or individual so that quick remedial action can be planned. It handles press coverage, release, and distribution in liaison with authoritative media contacts.  

How to Evaluate Key PR Performance Metrics for Campaign Success?

The success of your PR campaign depends on the overall performance of the PR activities on various media platforms. However, the intensity, difficulty, weightage, and effect of PR campaigns are different for each media type. For instance, PR activity is easy on your own website, blog, newsroom, paid media channels, ad partners, etc. that are controlled by your in-house team or PR agency. This equation changes as soon as you strive for PR metrics evaluations for shared media channels such as your page on social media platforms such as Facebook, LinkedIn, Twitter, or Instagram (though the content is in your control comments are not). Performance Metrics obtained from independent media PR (not in your control) such as your brand's analysis by bloggers, free media, journalists, influencers, review sites have more weightage and effect on overall PR evaluation. Brands should track KPIs for PR separately for different media types (owned, shared, independent) and map them together to evaluate the campaign's success. You can use PR software to monitor and measure KPIs such as reputation metrics, trust factors, relation metrics with influencers, customers, press, and communities, search engine visibility, social media engagement, leads generated by PR, earned partnerships, and media relations, etc.

What Are the Best PR Software Solutions?

The best public relation software offers quality services, robust campaign tools, 24/7 support, cost-effective and flexible price plans, easy upgrades, and accurate PR metrics measurements Some of the best PR software listed by Goodfirms include Cision, BuzzStream, Outbrain, Brand24, Prowly, Babbler, Muck Rack, Prezly, etc. 

How Much Does PR Software Cost?

The average prices for the best PR software range between $20 to $200 per month per user. The prices may vary based on the features, quality, subscription type, users allowed, and a number of monitored platforms, contacts, emails, etc.  PR software such as Ninja Outreach costs $119 per seat per month, Prowly comes for $189 per month for two user plans. You can get BuzzStream at $24 per month and Brand24 at $49 per month. Releasd comes at $249 per month. You can also try limited features free PR software such as Supernewsroom. 

What Integrations You Should Look For in a Public Relations Software?

PR software integrations that increase the functionality of PR management software solutions include contact management software, Digital asset management software, Social Networking Software, CRM software, etc. 

Related Categories

Contact Management Software
Digital Asset Management Software
Social Networking Software

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FeatureReadPartner4.3Cision4.3BuzzStream5.0OutbrainBrand24MeltwaterCritical MentionCoverageBook
All features (13 features)
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Reporting & Analytics
AI Features
Total supportedout of 13 features6/1310/133/135/134/1311/135/132/13
Full supportNot supported
Feature scores: supported = 1, not supported = 0

What the matrix tells you

Which Public Relations Software products lead on features, and where the rest fall short.

Feature-count leaders

9 products tie at 11 of 13 features supported - choose on price and category fit, not breadth.

  • Meltwater11 / 13
  • Newswire11 / 13
  • PRgloo11 / 13
  • PressPage11 / 13
  • Nexis Newsdesk11 / 13

Most features (6-10)

Solid all-rounders just behind the leaders - strong picks if a top choice does not fit your budget or stack.

  • BABBLER11 / 13
  • Vuelio11 / 13
  • Epresspack11 / 13
  • Isentia11 / 13
  • Cision10 / 13

Watch-outs - missing table stakes

These products support the fewest features - confirm they cover your must-haves before shortlisting.

  • PressCable 2 / 13
  • CoverageBook2 / 13
  • Comunicae3 / 13
  • Blogsvertise3 / 13
  • 24-7 Press Release3 / 13

Related Feature Matrices

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