The Trade Group

The Trade Group is a full-service brand experience, trade show, and event marketing company that helps organizations create memorable physical brand experiences. Founded in 1986 and headquartered in Grapevine, Texas, the company provides end-to-end solutions spanning strategy, creative design, engineering, fabrication, production, logistics, and fulfillment.
Its services include custom, modular, portable, and rental trade show exhibits, exhibit management, installation and dismantling, shipping, storage, and AI-powered event analytics through its Exhibit IQ platform. The company also produces corporate events, experiential activations, branded environments, mobile tours, pop-up experiences, and other immersive brand installations.
The Trade Group operates a 350,000-square-foot production facility where design, engineering, fabrication, graphics, logistics, and project management are integrated. It serves organizations across industries including automotive, aviation and aerospace, cybersecurity, food and beverage, gaming, healthcare, home improvement, and construction.