The New Standard

The New Standard is a full-service, multinational communications agency headquartered in São Paulo. We have active operations in Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador, and Panama. We specialize in public relations, influencer marketing, digital strategy, social media, branded content, events, and 360º advertising campaigns; offering integrated solutions that connect brands to audiences across Latin America.

As a multilingual and multicultural team, we help global companies localize their messaging, grow market presence, and build credibility in a region known for its complexity and opportunity. From launching ESG initiatives to managing press offices and coordinating large-scale activations, we serve as a strategic partner for brands looking to scale with purpose and precision.

Our work is led by experienced professionals with global credentials. The agency was founded by Christopher Suttenfield, who brings international brand expertise from agencies like Publicis, and Thiago Carneiro, a Latin American communications specialist with a portfolio that includes Itaú Bank, Colgate, Petrobras, Bayer, and Budweiser.

Our work helps international companies communicate with audiences in Brazil and Latin America through media relations, corporate communications and local market coordination. Our published Seequent case explains the campaign approach and its reported results, including how branded content and earned media were valued.

We are also the exclusive PR partner in Brazil for Santander Navigator, a UK-based platform that supports international expansion. Through this partnership, we help European SMEs enter the Latin American market with confidence and credibility.

At The New Standard, we blend global standards with Latin American insight — raising the bar for what communications can achieve in the region.