Systematic Market Research Consultancy SMRC

Systematic Market Research Consultancy (SMRC) is an independent market research and customer experience firm based in Dubai, serving clients across the UAE and the wider GCC, including Saudi Arabia, Oman, Qatar, Kuwait and Bahrain. Founded in 2017 by researchers with backgrounds at MEMRB and GfK, SMRC combines a GPS-tracked field team with AI image recognition to measure what happens in stores and at the customer touchpoint. Because SMRC does not sell, distribute or merchandise on behalf of brands, its findings stay independent and unbiased. Services include mystery shopping, retail audits, merchandising compliance, distribution checks, focus groups, in-depth interviews, online surveys, product testing and customer experience measurement across retail, FMCG, banking, automotive, hospitality and healthcare.