Silverback Strategies

Founded in 2007, Silverback Strategies is a digital performance marketing agency headquartered in the Washington, D.C. area and serving consumer brands with more than $100 million in annual revenue across home services, education, healthcare, financial services, insurance and retail.

Silverback's services include paid media, search engine optimization (SEO), AI search optimization, content and marketing measurement.

Testing is how Silverback helps clients navigate change. The agency runs more than 1,000 marketing tests a year, including incrementality testing and media mix modeling, to establish which channels actually cause revenue instead of just taking credit for it. Reporting is built around business outcomes rather than platform attribution alone, so marketing leaders can show a CEO or board what's really driving growth.

Silverback has managed over $500 million in media spend for clients across the United States. Silverback's culture has been recognized by Ad Age, Inc., Digiday and The Washington Post, which allows the agency to attract and retain their team of 50 top-tier marketers and fuel profitable growth for their clients.