ORSA

ORSA is a paid search agency that works exclusively with family law firms. Google Ads is the only channel we manage, and family law is the only practice area we take on.

Our clients are small and mid-size family law practices handling divorce, custody, child support, modifications, and adoptions. Most come to us in one of two situations: they are running Google Ads already and cannot tell whether it is working, or they are with a generalist agency that treats family law like every other vertical.

Family law is one of the most demanding paid search environments there is. Cost per click is high, the searches are urgent, and local competition is serious at every tier. What decides whether a campaign works is specific to the practice area: sub-practice intent signals, geography down to the county line, seasonality, and negative keyword depth that keeps budget off searches that were never going to become a consultation.

What we handle: campaign strategy and account structure built around how people search during a divorce or custody matter; Google Ads management including bids, match types, ad copy testing, and weekly search term and negative keyword sweeps; conversion tracking for calls and forms, so reported leads reflect real consultations; monthly reporting tied to consultations booked and cost per lead; and landing page recommendations to improve conversion on the traffic we send.

Pricing is a flat monthly retainer. We do not bill a percentage of ad spend, and there are no setup fees. Tier 1 is $2,000 per month for firms spending up to $10,000 per month on ads.