Please introduce your company and give a brief about your role within the company?
We are Let’s Get Optimized, Canada’s favorite and most loved SEO & digital performance agency. As CEO and founder, I created Let’s Get Optimized in 2008 and have worked with my team to see it flourish 11 years later. I am passionate about my company’s vision and work side by side with my team, while also being in pursuit of new challenges, ideas, and strategies to see our company and clients flourish.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
When it comes to crafting digital marketing strategies for our clients, we always situate ourselves in their market. We take the time to understand each approaching business so that we can apply our knowledge, tools, and expertise to surface each brand as an industry leader. By putting ourselves and our strategies in their shoes, Let’s Get Optimized goes beyond giving one-sized proposals. We strive to bring genuine, custom solutions to digital marketing.
How does your company differentiate itself from the competition?
We are proud to mention that our team members are industry experts, all from Canada. They completely focus their resources and time to work directly for Let’s Get Optimized. The team is dedicated to supporting businesses and are always willing to go a step further by staying ahead of the game in the digital marketing world.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to small & medium-sized businesses that have the desire to grow their companies. Due to the unique nature of our agency, we have clients that represent a vast range of different industries across Canada. These companies are at a point in their life where they have a choice. Should they keep their marketing in the cruising lane? Or should they kick-start a new working relationship that will revolutionize and see them tap into new levels of growth? We encourage approaching clients to take the latter, and we endeavor to see their ambitions become a reality.
Please share some of the services that you offer for which clients approach you the most for?
We start each client’s strategy from the ground up. We need to understand your business to be able to then craft a unique selling proposition that will target those efforts at an ideal buyer persona. Once we have either built or optimized your current web properties, we implement our bespoke SEO & PPC strategies. Every ounce of success will be at the mercy of your site’s conversion rates, so we spare no effort in seeing them thrive.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Managing expectations! You can be the best agency in the world, but if you don’t properly manage your client’s expectations, then you will never truly have a successful agency. We adore the passion of our clients for their respective businesses, yet we also recognize that we do not control the world of digital marketing. Let’s Get Optimized works quickly and effectively to implement our custom strategies, but our job is to react and optimize towards digital marketing. Ultimately, it is the client that recognizes this who will go above and beyond its competitors.
What are the key factors that you consider before deciding the cost of a project?
When penciling in the costs of a project, we take a close look at the competition and estimated costs in our tools. This helps us determine what budgets would be appropriate for seeing the type of growth the client is looking for. No matter how big or small, we tailor our costs to fulfilling our clients’ ambitions and aspirations with as much energy and as many resources as we can offer.
What kind of payment structure do you follow to bill your clients?
We usually find a way to follow a performance-based billing structure, keeping ourselves accountable for our work and showing our dedication to delivering results. This will usually be a win-win for both us and our client.
What is the price range (min and max) of the projects that you catered to in 2018?
We gladly cater to any and every entrepreneur that has what it takes to grow their business. We manage clients from $650 - $50,000 per month.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
This year is simple; we have a major focus on local SEO and reputation management, along with our traditional SEO & web design and PPC solutions. We also have an increasing branding and press budget for the right clients.
