“Their work helped us establish a reliable inbound lead flow.”
We partnered with Kofax Agency to launch and manage paid advertising campaigns across Google Ads and Meta Ads for our QA and software testing services. Their team started with a detailed brief to understand our offerings, target audience of e-commerce and SaaS companies, and competitive landscape. They built comprehensive campaign structures with keyword research, audience segmentation, ad copy variations, and conversion tracking. Throughout the engagement, they continuously optimized bids, tested new creatives, refined targeting, and provided transparent reporting on cost per lead and performance metrics. Communication was seamless—they set up a shared channel from day one, delivered weekly updates, and responded quickly to requests. Their work helped us establish a reliable inbound lead flow and significantly reduced our dependency on referrals.
