Ground Control PR

Ground Control PR is an Auckland-based PR agency working with premium consumer, technology, FMCG and startup brands across New Zealand. We combine strong storytelling with a deep knowledge of New Zealand media and long-standing relationships across business, media and the creator community to get brands talked about.

Founded by former journalists Leni Ma'ia'i and Olivia Boswell, Ground Control PR is the team behind PR campaigns and stories for brands including Boring Oat Milk, OPPO, Icehouse Ventures, Openstar, Outward Bound, Griffin's and Les Mills, alongside a roster of leading New Zealand startups and founder-led businesses.

Our journalism backgrounds mean we know what makes a good story, what journalists actually want and how to turn what's happening inside a business into something people will pay attention to.

As a boutique PR agency, we work closely with our clients and embed ourselves in how they think and operate. Our services include PR strategy, media relations, product and brand launches, startup PR, corporate communications, crisis communications and reputation management, influencer and creator campaigns and event PR and management.

We work with ambitious businesses leading in their respective industries. If that's you, get in touch, we'd love to hear from you.