Name: Goodface Agency
Telephone: +380638504272
Price range: $50 - $99
Rating: 5.0

Overview

About Goodface Agency

Goodface is a 🧠 product design & engineering agency helping growth-stage tech companies turn digital experience into a scaling advantage

Since 2016, we have shaped product apps, websites, and the brands behind them — across 💳 fintech, 🧘‍♂️ health & wellness, 🎮 eSports, and other emerging tech.

OUR ACHIEVEMENTS IN NUMBERS

- 5M+ users across products 🌐

- 10 years in business

- 100+ projects delivered

- 4.9★ rating on Clutch

- 79% of clients recommend us

What clients say

Review Analytics of Goodface Agency

Every review is verified through Goodfirms before it's published.

5.035 Verified Reviews

Quality5.0

Schedule & Timing5.0

Communication5.0

Overall5.0

Review Summary

Summarized from 35 verified reviews · Updated September 2026

Clients consistently praise Goodface Agency for its deep understanding of their business needs and responsive communication, with project managers providing timely feedback and clear updates throughout projects. The team delivers professional design and development work while maintaining transparent project management and keeping to promised timelines. Reviewers highlight the agency's collaborative approach, willingness to offer strategic suggestions, and ability to make clients feel like their sole priority, combined with strong technical expertise across multiple industries.

✦ AI-generated summary. May not reflect every review.

What reviewers mention most

Maya Baklan, CEO at Maya Baklan Design StudioVerified Review

Posted on Apr 25, 2023

“They predicted the timeline and scope of work without changing their progress.”

Overall rating5.0

Quality5.0

Communication5.0

Schedule & Timing5.0

Web Development

My website was only on frontend. If I wanted to change something on the website, it was impossible, so I decided to connect Frontend with a tool for editing content on the website — CMS WordPress. So I turned to the Goodface Agency to help me with this task. They gladly agreed and did it smoothly and fast. Besides we redesigned some blocks. They presented the design in Figma. And after my approval, released it on the website.

Denis Krivolapov, CEO at Likarska PraktikaVerified Review

Posted on Apr 25, 2023

“The Goodface team is trying to deeply understand the customer's business.”

Overall rating5.0

Quality5.0

Communication5.0

Schedule & Timing5.0

Web Development

The first step was an audit. We saw what works poorly or does not work at all. We saw a lot of problems in the content and the design and code needed to be fixed. The second step was UX research, prototyping and design. After that, the final stage was the front-end and integration with CMS. We built a website that can connect doctors with patients and provide them specialized medical services As a result, we got a new site that corresponds to our high level. The site has become more user-friendly and intuitive. We also got a convenient CMS for further work with the site.

Olesya St., Director of Marketing at Geoma UkraineVerified Review

Posted on Apr 25, 2023

“You’ll feel like you’re their single client.”

Overall rating5.0

Quality5.0

Communication5.0

Schedule & Timing5.0

Web Development

We conducted a strategy session with the Goodface agency team and filled in the brief with our wishes. In a few days Goodface agency back to us with the concept and a list of ideas for a new website for us. They offered to create a three-part website: Project presentation, Online store, and Online jewelry constructor. Now the website looks very modern, with non-standard functionality. This gave us an advantage over our competitors and we were able to increase the credence of our customers. It was especially difficult to adapt this functionality for the mobile version, but Goodface agency coped with this task perfectly. The new site is adaptive and looks great on mobile devices. The site is advertised and every day we get orders to sell our products.

Roman Shymshyrt, Head of Growth at GenesisVerified Review

Posted on Apr 18, 2023

“They work very deeply on our problems.”

Overall rating5.0

Quality5.0

Communication5.0

Schedule & Timing5.0

Software Development

Goodface team is very responsible, strictly respecting everyone's time. It’s natural to respect such a partner. They often come with solutions that we didn’t describe properly, but they did it for us. They have experience in the conversion improvement, which helps us come to mutual solutions. There were several occasions where we significantly improved conversion and became more profitable due to their suggestions.

Clint Verified Review

Posted on Dec 23, 2020

“Great Company With Great professionals ”

Overall rating5.0

Quality5.0

Communication5.0

Schedule & Timing5.0

Web DesignWeb Development

We had a great experience from day one. We had all the need support, we were offered a couple of options for the design of the website and also during its development if changes needed to be done they were helpful. After sale support is great even after a year when ever we need support we found to help and sort out any bugs which needed their professional attention. Great Company with Great Professionals

Focus

Service Focus of Goodface Agency

How the team's effort is distributed across services.

Industries Focus

Client Focus

Small Business30%

Medium Business70%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude

Prototyping & wireframing

ChatGPT

Animation ideas testing

Gemini

Discovery & Researching

Selected Work

Client Portfolio of Goodface Agency

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Fintech46%

Telecommunications4%

Healthcare17%

Business Services4%

Startups4%

Travel4%

Education4%

Gaming4%

Other Industries8%

Agriculture4%

Major industry focus

Fintech

Project Cost

$10001 to $5000033%

$50001 to $10000063%

Not Disclosed4%

Common project cost

$50001 to $100000

Project Timeline

Not Disclosed8%

Ongoing4%

1 to 25 Weeks75%

26 to 50 Weeks13%

Typical timeline

1 to 25 Weeks

Clients: 10

KARL STORZMagnetiq BankOrbitalEmerald24QuantumCICorefyPayAtlasPayopFinupBoku

Portfolios: 24

Executive Interview

Executive Interview of Goodface Agency

Max Yakubovych

CEO

Visit Profile

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Goodfirms is a great square for such ambitious companies like ours. It greatly helps us to be more visible and increases our presence in a competitive environment.

Please introduce your company and give a brief about your role within the organization.

Goodface is an expert design & development team. We were founded in 2016. Since that time we've created 80+ projects for startups & businesses from all over the world. They have international awards and are loved by a hundred thousand audience.
Our approach blends three key components: business analysis, design thinking, & technological know-how to achieve outstanding results.

I’m the founder and CEO of the company. I look out for business growth and create Goodface’s vision. Our main goal is to turn product usage into the best experience through digital solutions.

What is the story behind starting this company?

I worked a lot in the field of marketing. While teaming up with various companies, I noticed a recurring trend that was prevalent among many of them. More often than not, the outward appearance didn't correspond to the quality level of the company's service or product. Basically, even a genius product can be presented in a lackluster way.

So, I got this crazy idea: Why not create a company that specializes in crafting top-notch visual brands for other businesses? I mean websites, design, and all the stuff that helps you connect with your audience.

We’ve been successfully making websites for different companies from completely different industries. Then we realized that we wanted to do more than just polish up the marketing side (website, design, etc.) We decided to dive headfirst into building digital products for our current clients, essentially becoming their business architects.

For the past few years, we’ve been concentrating on full-cycle product development. Here we completely solve everything from business analysis and planning to design and full-on digital product development.

What are your company’s business model–in house team or third party vendors/ outsourcing?

We have an in-house team, including a few units and departments. They are the software development, web development, and UX/UI design departments.

Sometimes we we might bring in some outside specialists for narrow tasks, like 3D design or illustration. But mostly our workflow is based on in-house workers.

How does your company differentiate itself from the competition?

Speaking about the IT market, we are distinguished by powerful design expertise and product thinking, which means orientation on solving specific user problems through digital solutions. So, it isn’t just about coding and design, it’s all about creating the best experience for the end-users.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We're not limited to just one industry. We work in such domains: as finTech edTech eSports SaaS Mental health, and healthcare and we're not stopping there.

Eight out of ten of our clients come through word-of-mouth recommendations. We’ve been working with most of them for years.

Please share some of the services that you offer for which clients approach you the most for?

Most of our clients come to us for full-cycle product development, software development, web development, and also UX/UI design.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

We conduct regular surveys about сlient's level of satisfaction, based on the NPS system. We are honest, attentive listeners. We always try to understand clients' fears and desires. Since we have detailed feedback we implement changes and improve our processes.

Also, at the end of every project, we receive reviews, that speak for themselves.

What kind of support system do you offer to your clients for catering to their queries and issues?

After each project, we offer such kinds of support services:

Growth support, (scale). When the main work on the project is done, but the project is still developing smoothly, then we allocate a small amount of time, developers, and designers per month to help the client systematically introduce new features or content. This is most relevant for those who are working on a blog or small features after the main release.
Status support (maintenance). It’s a monthly package, and it includes our development team looking at the status of the project, updating the necessary plugins, and making sure that the project is up to date and that there are no force majeure events.
Package support. Here we agree with the client that he can come up with a package of edits of a certain volume. We work on such a "patch" to implement a package of updates to a project, which is already ongoing.

It all depends on the type of the project. But we, of course, are all about long-term cooperation.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

We have a few formats of interaction. The first is Time & Material together with Scrum as the model of cooperation. That means payment for the completed sprint (two weeks) is based on the actual hours spent.

The second one is the Dedicated team. In such cases, the client has full access to the team and pays bills once a month.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

All cases are individual, a lot depends on the type of the project. But mostly the minimal requirement is about 10 thousand dollars.

Where do you see your company in the next 10 years?

Our working field is very dynamic, so there are plenty of ways for the company's growth. But what I know for sure, is that we're gonna keep churning out tons of new products for our clients that'll have become landmarks, raking in those international awards, and boasting millions of satisfied users with the best experience.

In addition, we’ll definitely launch some top-notch products partnering with our clients.

Trust & Safety

Verified business

Goodfirms confirmed Goodface Agency's legal identity, ownership and registration before verifying the profile.

Registered entity

Legal nameGoodface company OÜ

Entity typePVT

Incorporated2026

LocationTallinn, Harju maakond, Estonia

CountryEstonia

What Goodfirms verified

Goodface company OÜ

Company registration confirmed against public records

Registered business address

Address verified with supporting documents

Beneficial ownership

Ownership disclosed and reviewed

Authorized representative

Representative's identity confirmed

Supporting documents

Incorporation and ID documents checked

Ownership and identity documents were reviewed privately by Goodfirms and are not published. Personal details of owners and representatives are kept confidential.

Where we are

Locations (2)

Offices where Goodface Agency operates.

Headquarter

Ukraine

Velika Vasylkivska, 132
Kyiv, kyiv 03150

+380638504272

United Kingdom

32 Cumberland Road
Bromley, Kent BR2 0PQ