Please introduce your company and give a brief about your role within the company?
Our story began in 2017. Back then, we were a small group of digital marketing analysts, designers, developers, and writers at a single location in Hyderabad. Today, we are privileged to have more than 420 clients across India, USA, UAE, and China. And we are now a team of 160 employees.
As the CEO of GeeksChip, I am responsible right from the strategic planning to actual implementation. I oversee client satisfaction and certainty of the work being implemented.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client
GeeksChip believes each business is unique, and thus, the Digital Marketing Strategy should be. Before drawing up the strategy, we start by understanding the line of our client. We get the nitty gritty details of their business along with the competition and current market standards. Also, we analyze and integrate the market trends in our campaigns to get an edge over the competitors and ensure the profile is up-to-date. Further, we take note of their end objectives and provide the essential digital marketing services to meet them.
How does your company differentiate itself from the competition?
We know about multi-channel attribution. We know about affiliate marketing. And we know our competitors do not care for any of these attributes. The reason GeeksChip stands out from the others is the fact we work with you. We treat you not as our client instead as our partner. The GeeksChip team is conscious as to when to talk and when to listen. Thus, we value your input in building a sustainable relationship that enables us to deliver compelling work. We prefer an open and honest dialogue. Always! Our marketing reports will be in plain English terms. Simple and crisp.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Although GeeksChip is open to provide services for all industry, some of the sectors we continuously work with include real-estate, health and fitness, tourism industry, education, e-commerce, beauty, gifting, software products and solutions, energy, and Arts & Culture.
Yes! Our customers are repetitive. Almost 40% of our clients are repetitive.
Please share some of the services that you offer for which clients approach you the most for?
I can say that the primary reason the clients approach GeeksChip is for Lead Generation, Search Engine Optimization, and Pay Per Click Advertising. We hold a solid record of generating more than 2500 leads per month for a few clients, which helped us in getting more clients further by reference.
Our primary services include:
o Lead generation
o Content Writing and Marketing
o Social Media
o Branding & Advertising
o Growth Hacking
o Web Analytics
o Search Engine Optimization
o Paid Advertisement
o International Marketing
o Brand Reputation
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Maybe because we unleash insights, for us, ideas do not mean just a sheet of data; it is all about understanding the nature of what’s happening with your project. Many times, we take the initiation by talking to your target audience. Because the best way to transform plans into results is to understand the emotions behind the data. We believe this is one of the factors that made GeeksChip - one of the leading Digital Marketing Agencies in India.
What are the key factors that you consider before deciding the cost of a project?
Before quoting the budget, our team works on the scope of the project, its business nature, the workforce we need, the tools or technologies we required, and the period of course. Upon these factors, we usually come up with the cost of a project.
What kind of payment structure do you follow to bill your clients?
GeeksChip provides the clients with a flexible payment structure where the client can either opt for a monthly billing cycle or quarterly. The pricing varies from the project to project and the services they choose.
What is the price range (min and max) of the projects that you catered to in 2018?
We worked for more than 250 clients in 2018, and the approximate price range varies from $250 to $10,000.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
It is subjective. We cannot generalize the activities that provide the best ROI because every company’s workflow, vision, and the services we implement are different. Even so, we can say the following areas of Digital Marketing could fetch up the best ROI for almost any industry.
• Pay Per Click Advertising
• Social media Marketing
• Growth Hacking
• Online Reputation Management
• Search Engine Optimization
