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We’ve always appreciated clients who take the time to do their homework. Platforms like Goodfirms are helpful for those who want to dig deeper and see how a team has performed in real-world scenarios. While it’s not always the first touchpoint, we’ve had prospects reference our reviews there during the vetting process—it’s part of how thoughtful buyers validate their decision.
Please introduce your company and describe your role within the organization.
I’m Ben Gilman, CTO and co-founder of Dualboot Partners. We’re an AI-first product development firm that helps companies build new digital products, modernize old ones, and move faster without sacrificing quality. I spend most of my time making sure our teams are aligned around one thing: delivering outcomes that matter to our clients.
What inspired the founding of your company, and what is the story behind its inception?
We started Dualboot because we saw too many software projects fail—not from bad code, but from a lack of business context. My co-founders and I had worked across startups and enterprises and wanted to build a firm that could do both: move fast and think strategically. We believe that software should be a business accelerator, not just a deliverable.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
It all comes down to partnership, ownership, and curiosity. We hire people who are naturally collaborative, care deeply about doing things right, and ask smart questions. We reinforce those values through transparency—everyone knows how their work ladders up to client impact.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
We’ve grown to a team of 400+ and delivered hundreds of successful products, from helping startups scale to acquisition, to supporting digital transformation at mid-market and enterprise companies. We’ve also built some of our proprietary tools and methodologies that make complex modernization work way faster and more predictably.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
Our entire delivery team is in-house. That gives us more control over quality and communication. We build long-term, embedded teams for our clients, which just wouldn’t work if we were outsourcing or working with loosely connected contractors.
How does your company differentiate itself from competitors in the industry?
We’re not just here to write code—we’re here to move the business forward. What sets us apart is how we combine speed, product thinking, and real-world business insight. Our teams work fast, but with structure. And we don’t just build what’s asked—we help shape what should be built.
A big part of that is our DB90 methodology—an AI-first approach we’ve developed to help clients go from idea to delivery faster and smarter. It brings structure to product discovery, identifies risks early, and accelerates execution. Whether we’re launching a new platform or modernizing legacy systems, we bring a repeatable process that’s flexible, efficient, and grounded in impact.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
We operate like cross-functional pods—small, focused, and tight-knit. Everyone understands the mission and has a voice in how we get there. Regular standups, retros, and shared metrics keep us all rowing in the same direction.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
We take professional development seriously. Our teams get access to mentorship, training resources, and regular learning sessions to deepen their craft—whether that’s in product, design, engineering, or leadership. We also encourage people to stretch into new roles and responsibilities as they grow with us. The goal is to create long-term career opportunities, not just short-term project roles. Finally, we aim to partner with great clients who bring us complex, technically challenging projects with ambitious goals - that’s what helps our team grow every day.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
PrizePicks is a great example. They’re one of the fastest-growing fantasy sports platforms in North America. When we started working together, they had strong momentum but needed help scaling their product, improving stability, and increasing deployment speed. We embedded with their team to rebuild parts of the platform, modernize infrastructure, and introduce best practices across DevOps and QA. The result? Faster releases, better system performance, and stronger velocity—all of which helped them grow their user base and raise a $850M valuation.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We work across Healthcare, Financial Services, Technology & Software, Consumer & Retail, Manufacturing & Supply Chain, Real Estate & Construction, Media & Entertainment, Utilities, and Private Equity. Around 60% of our work comes from repeat clients or referrals, which is a big part of how we measure success. If clients keep coming back, we know we’re doing something right.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
We have an internal AI Lab that builds tools to speed up delivery, especially around modernization and product discovery. We also run internal hackathons, experiment with emerging tech, and keep our teams close to what’s happening in the market.
Please share some of the most sought-after services that clients approach your company for.
We’re seeing strong demand across the board, especially from companies looking to modernize faster, reduce risk, and scale with confidence. Our services fall into two categories: core delivery and service accelerators.
Core Services:
- Product: AI-infused strategy, design, and engineering to build new products or modernize legacy systems—delivering faster time-to-market, smarter features, and scalable business impact.
- Marketing: AI-enhanced strategies and execution that accelerate campaign development, optimize targeting, and improve performance, turning data into action and ideas into outcomes.
- Security: Proactive, AI-driven security solutions that automate threat detection, streamline compliance, and strengthen your infrastructure, keeping your systems resilient, your data protected.
- Data: Smarter data solutions powered by AI to unify, analyze, and activate information to deliver real-time insights, better decisions, and measurable business impact.
Services Accelerators:
- Staff Augmentation: Expand teams with top-tier talent to accelerate development, fill skill gaps, and scale efficiently, while maintaining full control over direction and delivery.
- AI & Machine Learning: A full-stack approach to AI that goes beyond experimentation—combining tailored models, intelligent workflows, and human-in-the-loop supervision to unlock real-world impact and innovation.
Clients come to us for different reasons, but they stay because we deliver real results—fast, secure, and tailored to their business.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
We’re super hands-on. Every project has a dedicated Product Director and Engineering Lead. We run frequent feedback sessions and check-ins, so if something needs to shift, it happens fast. We also do post-engagement reviews to keep improving.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
We’ve stayed nimble. Whether it’s the rise of AI, economic headwinds, or tech shifts, we’ve been able to pivot our services and delivery model without losing sight of quality. Having a diverse portfolio of clients and industries has helped us stay steady through uncertainty.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We typically bill on time and materials or by milestone. For fixed-scope projects, we set clear deliverables and timelines. For long-term partnerships, we often operate on a retainer or dedicated team model.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
We’re open to smaller projects if they’re strategic. Our typical minimum is around $50K, but we’ve gone lower when there’s a long-term relationship in sight or a compelling reason to invest early.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2024?
We’ve worked on projects from $50K prototypes to $1M+ platform builds. Most of our projects fall somewhere between $250K and $350K.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
We’re full-stack across web and mobile (React, Node, Python, .NET, etc.) and strong on cloud (AWS, Azure, GCP). Our AI Lab is a big investment area—tools and methodologies like DB90 and 3PO are helping us reduce delivery time, cut complexity, and modernize legacy systems at scale.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
We see Dualboot continuing to lead the charge in digital products and software, helping companies modernize, innovate, and scale smarter. Our goal is to grow from a strong regional partner to a nationally recognized leader, and eventually a global powerhouse in AI-first product development and modernization.
We’re investing in the tools, talent, and partnerships that help our clients move faster—from legacy modernization and AI adoption to full-cycle product delivery. As the pace of technology continues to accelerate, we want Dualboot to be the firm companies trust to keep them ahead of what’s next.
