Overview

About Creative Navy

We are a UX design agency focused on ergonomy for digital systems. Over the course of two decades, we have supported our clients in creating digital products that people value. Every time we have tailored the design process to fit the mix of opportunities and constraints they were faced with. We have worked in both private and public sector engagements, with established brands and startups. This extensive experience enables us to offer a deeper level of support. The clarity and focus we bring to UX design comes from a team of senior designers with specialized roles, spanning from highly complex user research to straightforward digital design. This expertise is applied for mobile apps (iOS, Android + others), the web and native applications (macOS, embedded, devices).

Customers:

  • Automotive: Jaguar, Hyundai, General Motors, Mazda, Ford
  • Medtech: B Braun, Medtronic, Zethon, UnitedHealth Group, Humana, Johnson & Johnson, HCA Healthcare, Merck, Siemens Healthineers, Gilead
  • Saas: Hubspot, Adobe, Zendesk, eToro
  • Technology: BAE Systems, Siemens, Infineon Technologies, Miele, Philips, Bosch
  • AI: Perplexity, Arlq, Owkin
  • Finance: JPMorgan Chase, Bank of America, Goldman Sachs, American Express, Barclays
  • Public bodies: UNICEF, OECD, Government of Canada, GOV.UK (GDS), Bundesagentur für Arbeit
  • Other: Amazon, Walmart, ExxonMobile, Hilton, Comcast, PepsiCo, Delta, Linde, Shell, Deutsche Telekom, DHL, E.ON, Discovery Channel, Pricewaterhouse Coopers, Socar, ABB, Saint Gobain


Awards: Awwwards, UX Design Awards, Design Preis Schweiz, European Product Design Award, Red Dot, iF Design Award, Interaction Awards, A’ Design Award, Core77 Design Awards, European Design Awards, D&AD Awards, Fast Company Innovation by Design Awards, Good Design Awards, Enterprise Software Awards.

What clients say

Review Analytics of Creative Navy

Every review is verified through Goodfirms before it's published.

5.060 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 60 verified reviews · Updated August 2026
Creative Navy earns consistent praise for strong UX/UI design expertise combined with strategic thinking and deep domain knowledge. Clients highlight their proactive communication, professional project management, and ability to balance speed with quality delivery. The team excels at quickly understanding complex products and business contexts, then contributing creative ideas that extend beyond the original scope. Their collaborative approach, transparency, and responsiveness through dedicated channels create seamless partnerships that feel like true extensions of client teams.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Creative Navy
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What reviewers mention most

AnonymousVerified Review
Posted on Sep 1, 2025

“They are very intelligent and professional people. They were so meticulous and analytical.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Working on a data visualization tool required thoughtful structuring of complex datasets into digestible user experiences. Creative Navy applied a highly analytical and professional approach to understanding user behavior and system logic. Their attention to detail, combined with a user-first mindset, made the final design both visually appealing and functionally superior.

AnonymousVerified Review
Posted on Sep 1, 2025

“The designers have very good skillsets, and the agency gives them time to educate themselves.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

The team worked on a complex healthcare interface where accuracy and usability were paramount. The designers impressed with their strong foundation in design principles and the ability to tailor their approach to the nuances of the healthcare field. Creative Navy encourages continued learning among its team, which reflects in their modern, forward-thinking design solutions. Their openness to feedback and dedication to upskilling stood out as core strengths.

AnonymousVerified Review
Posted on Sep 1, 2025

“Having Creative Navy as a partner has made the process much more manageable.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

The collaboration was defined by a close working relationship that felt more like a partnership than a vendor-client setup. Creative Navy made efforts to deeply understand the product, provided regular feedback loops, and actively engaged in strategic decisions. Their structured approach and empathy toward the user’s journey helped align all stakeholders and ensure consistent progress. Their presence brought a sense of clarity and control throughout the process.

AnonymousVerified Review
Posted on Sep 1, 2025

“They understood the complexity of the engineering as well as the aesthetics involved.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

The project involved designing a user interface for an intricate engineering tool, requiring both aesthetic finesse and a deep understanding of technical workflows. Creative Navy handled this dual challenge with maturity and precision. They took time to understand the constraints and opportunities posed by the product’s engineering backend and translated them into a user-centric interface that felt intuitive and elegant. Their collaborative approach and ability to grasp nuanced concepts made the entire experience smooth and impactful.

AnonymousVerified Review
Posted on Sep 1, 2025

“They knew exactly what to do, which was an essential factor of our success.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

From our first meeting, it was clear Creative Navy had the strategic insight to help shape our product. Rather than overwhelming us with design theory, they focused on actionable ideas and decisions that moved the project forward. They were confident, articulate, and practical, which helped us avoid costly missteps. Their ability to map user needs to business objectives ensured that every design decision had a purpose. The result was a product that our stakeholders and users both embraced enthusiastically.

AnonymousVerified Review
Posted on Sep 1, 2025

“Their in-depth knowledge and professionalism made us feel like we were in good hands from start to finish.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

Our internal team lacked UX expertise, so we needed a partner who could lead the process end to end. Creative Navy did exactly that—from clarifying the brief to designing and delivering polished prototypes. Their professionalism stood out—they clearly documented processes, provided structured updates, and always came prepared with options and rationale. They made us feel secure throughout the project, and the final designs reflected a level of sophistication we couldn’t have achieved alone.

AnonymousVerified Review
Posted on Aug 29, 2025

“They took on all our feedback and used their knowledge and experience to build a cohesive interface.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

Our existing product was disjointed, and we needed a design partner to reimagine the interface while honoring our business needs. Creative Navy handled this challenge exceptionally. They welcomed our input and critiques without ego and refined the design in line with both user expectations and technical realities. Their team was patient, responsive, and thorough—always able to explain their choices and how they aligned with UX best practices. The end product was modern, functional, and distinctly “us.”

AnonymousVerified Review
Posted on Aug 29, 2025

“We organized the relationship in a way that made them feel like a part of our internal team.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

We wanted more than a typical client-vendor relationship, and Creative Navy delivered exactly that. We set up processes that made them feel like part of our internal team—from shared communication tools to integrated standups. Their designers responded to our evolving needs in real-time, demonstrating flexibility and accountability throughout. They contributed to discussions beyond design, offering insight into product decisions and business strategy. This holistic involvement made the results more cohesive and aligned with our vision.

AnonymousVerified Review
Posted on Aug 29, 2025

“I appreciated that they pushed us for feedback and answers, which prevented us from having any delays.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentApp Designing (UI/UX)

We worked with Creative Navy on a project that had tight deadlines and evolving requirements. Their approach to project management helped keep us on track—they actively sought feedback at critical stages and never let decision-making stall. This led to a streamlined process where deliverables were reviewed and approved quickly, avoiding typical lags in communication. Their sense of urgency matched ours, and they handled challenges with composure and focus. The result was a successful product that was delivered on time and with high design quality.

Stefan Koritar, CEO & Co-founder at MezzoportVerified Review
Posted on Aug 29, 2025

“They were really professional and have great design skills.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

From the kickoff meeting to final delivery, Creative Navy maintained a level of professionalism that made our collaboration frictionless. They clearly defined expectations, maintained regular updates, and consistently delivered assets on schedule. Their design skills were top-notch, with an acute focus on the user’s journey and the psychology behind interactions. They listened carefully to our needs and designed with purpose and clarity, making a noticeable improvement in user engagement.

Khurram Sheikh, SVP of Operations at BofinVerified Review
Posted on Aug 29, 2025

“Their ability as designers to bring the concept to life has been impressive.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

We approached Creative Navy with a concept that had potential but lacked clarity and structure. They quickly honed in on the essence of the idea and began shaping it into something tangible through detailed wireframes, design mockups, and UX flows. The way they captured the brand voice and translated it into design was outstanding. They didn’t just follow our instructions—they enhanced the concept with their creative and technical input. The result was a highly professional and compelling user interface.

Lauren Bayley, Project Manager at Hanover DisplaysVerified Review
Posted on Aug 29, 2025

“We were impressed with how quickly they were able to understand the complexity of our product.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

Our product is layered and requires an in-depth understanding of user behavior and industry specifics. Creative Navy dove in with confidence and grasped its complexity remarkably quickly. From there, they applied a structured design methodology that addressed both functional and usability challenges. Their designs made our platform significantly more accessible for users without oversimplifying the technology. Their insight and ability to translate complexity into intuitive interfaces were invaluable to the success of the redesign.

Selena Dacosta, Product Director at SharpCloudVerified Review
Posted on Aug 29, 2025

“They were able to understand a complex tool in a short time, and then think creatively about it.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Other Services

Our experience working with Creative Navy was characterized by speed, understanding, and creativity. Despite the tool’s complexity, they were able to comprehend its structure and purpose in a short timeframe. They then delivered UX designs that were both practical and forward-thinking. The workflow was seamless, with their team maintaining clear communication and consistently exceeding expectations. They didn’t just implement what we asked; they contributed real value through suggestions and creative insight that reshaped how we approached UX.

Elliot Avison, CEO at Software CompanyVerified Review
Posted on Aug 29, 2025

“Their grasping of concepts was amazing. They quickly understood our market and needs...”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web Design

We were impressed by how quickly Creative Navy understood our highly specialized health tech market. Within days, they were conversing in the language of our users and stakeholders. They created designs that respected regulatory requirements while still being user-friendly. Their thorough research, wireframes, and prototypes made every step of the project feel structured and purposeful. The final product met the needs of clinicians, administrators, and patients—a balance few design teams can achieve.

AnonymousVerified Review
Posted on Aug 29, 2025

“They do a great job of taking big picture business strategy and user behavior into account in all of their work.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential MarketingAudio ProductionInbound MarketingSEMAffiliate MarketingConversion Rate OptimizationApp MarketingOnline Reputation Management

We hired Creative Navy to improve the user interface of our SaaS offering. They didn’t just focus on the look of the platform—they took a comprehensive view that included business goals, user journeys, and behavioral triggers. They helped restructure entire workflows to be more intuitive, resulting in improved adoption and satisfaction. Their analytical approach and strategic thinking elevated the value of their design work far beyond simple visuals.

Focus

Service Focus of Creative Navy

How the team's effort is distributed across services.

100%

Industries Focus

20%20%10%10%5%5%5%5%5%

Client Focus

Small Business40%
Medium Business30%
Large Business30%
Selected Work

Client Portfolio of Creative Navy

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Fintech14%
Business Services4%
Oil & Energy8%
Healthcare19%
eCommerce2%
Retail8%
Hospitality2%
Automotive12%
Telecommunications6%
Consumer2%
Transportation & Logistics4%
Aerospace & Defense2%
Industrial8%
Other4%
Enterprise4%
Insurance2%
Utilities2%
Major industry focus
Healthcare

Project Cost

Not Disclosed4%
$100001 to $50000039%
$50001 to $10000052%
$10001 to $500006%
Common project cost
$50001 to $100000

Project Timeline

1 to 25 Weeks8%
26 to 50 Weeks12%
51 to 100 Weeks73%
100+ Weeks8%
Typical timeline
51 to 100 Weeks

Clients: 8

General MotorsFordMieleAmazonAppleExxon MobileChryslerUnitedHealth Group

Portfolios: 52

Executive Interview

Executive Interview of Creative Navy

Dennis Lenard
Dennis Lenard
CEO
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Please introduce your company and give a brief about your role within the company?

Creative Navy is a UX/UI agency, and we work on a wide range of human-computer interaction projects, not just web and mobile applications, but also embedded systems and native software. We're not a large organization, but all our people are senior designers. Focus on excellence and delivery of challenging projects is what defines us. At Creative Navy, we practice evidence-based UX/UI design – part of our team is formed of people with backgrounds in cognitive science and ergonomics. My role is to create the right habitat for these highly skilled designers to be able to deliver for our customers. This is not always easy, because the challenges our customers bring to us are unique in every case, but it is great to be able to rely on people who have dealt with the impossible many times before.

What was the idea behind starting this organization?

When Creative Navy started ten years ago, there were very few UX/UI agencies out there. There were all sorts of designs and development businesses, but hardly any of them had a genuine focus on UX/UI design. So Creative Navy was born from this context, to become a leader in the field of UX/UI through discussion. We noticed early on that the design practices and methods that work in advertising or commercial design, do not apply to design interactions in applications or software. The focus here is on ergonomics, not on persuasion. This designed has a tradition in modernism and in the deliberate pursuit of making things more useful. This is where cognitive science comes in, because most of what we know about how people think and expect to interact with an object, be it physical or abstract, comes from a rich tradition of research. So, the idea of Creative Navy was to apply the concept of ergonomics design to the digital industry, to create more useful and enjoyable digital applications.

What are your company's business model–in house team or third party vendors/ outsourcing?

We do everything in-house, and this is important because most of our staff have been with us for a very long time. The types of projects we do at Creative Navy require senior designers with considerable experience in highly demanding projects. This also means that the team routines and processes we follow must be second nature to everyone. This type of synergy can only come from a substantial commitment that manifests by everyone being in-house. Forming this type of bond with an outsourcing partner is close to impossible because it takes a long time to, and usually, businesses don't have such overlapping long term goals. When we work as a close-knit team, the human element makes us more aligned and attentive to each other's needs.

How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?

What sets Creative Navy apart from other UX/UI agencies, is the size and high level of expertise. Other agencies that are larger than us and have highly valuable knowledge distribute it across a large team that is made up of more junior designers. Thus, customers can't get the focus the best people for their project. With Creative Navy, customers get a highly focused team of senior designers who have been together on many challenging projects. Thus, we can deliver better solutions faster, and most customers report that they genuinely feel an uplift in their product development cycle, even when the project is complicated, or all the technical limitations appear impossible to overcome.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repeated to you?

Given the diversity of the UX/UI design projects we do, Creative Navy doesn't have an industry focus. We have worked with customers in industries such as automotive, national security, finance, manufacturing, consumer applications, and many others. Many of our customers sit in between sectors, where there is room for innovation. A lot of the UX/UI design projects we work on are enterprise or B2B, but we also work on many projects that cater to consumers or with mixed models.

Mention the parameters which are most essential for you to in developing a web design.

The types of UX design projects we do at Creative Navy are either complex or challenging and therefore, we have to devise a design strategy that fits the details of the customer and their strategic role. However, generally, there are a few parameters that affect our thinking, in a precise mix that is unique to every design project: - The people who use the application with their roles, cognitive abilities, goals, purposes, and expectations; - The context the system is being used is essential in many projects, especially when it comes to UX design for embedded systems that are not a regular web or mobile app; - The business goals of our customer – this does include not only the notion of monetization but also operational capabilities to support individual customer experiences, strategic milestones in the development of their digital product, timelines and so on; - The tasks that users have to perform are a factor in and of itself because the UX/UI layer of a digital product is a place where the needs of different stakeholders converge and what people do in the digital environment is a sort of mediation between those needs; - The technical constraints are sometimes vital because we work on many projects that are cutting edge and push the boundary of what is technically feasible. At Creative Navy, we have to be mindful of all these factors when creating the UX/UI design for a digital product.

What key aspects do you keep in mind while developing a web design to enhance its usability?

The parameters above have to be kept in mind when designing. In essence, the design is a decision-making process that takes stock of all parameters that affect an interactive system. In the process of UX design (and also UI design), we actively integrate research and data that we interpret with the help of insights and models from cognitive science. We use principles of ergonomics and how the human mind works to create more intuitive and efficient interactions. This is something that defines Creative Navy.

What are the key factors that you consider before deciding the cost of a website design?

Ultimately the cost of a project is determined by complexity, which can manifest in many ways: it can be the breadth of an application in terms of features and modules, but it can also be an application with very few features but with a large number of user types or limitations. At Creative Navy, we work out dependencies and consequences of design decisions and then always do our best to simplify the user experience. This process of making the complicated simple requires large amounts of effort, including research, exploring alternatives, testing and defining conceptual aspects of the digital product. This is what determines the cost of a UX/UI design project at Creative Navy.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)

Usually, we work in sprints that are tied to a project plan and milestones, so payments are related to both these aspects. The projects we work on at Creative Navy don't have a straight forward solution that is obvious from the start, so fixed pricing doesn't work. However, we do give highly reliable estimates for each milestone ahead, and we work closely with our customers to control cost.

Do you take in projects which meet your essential budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

We don't have a minimum budget, and given how involved everyone in the team is in what we do, the most critical factor for us is how exciting a project is and if we can work well with a customer. At Creative Navy we haven't turned down anyone because they were not willing to commit to a minimum spend, but we have turned down customers whom we thought would not be able to handle what is required to get their digital product off the ground. We work with large corporations or state entities, but we also work with one-person startups quite regularly. One of the fun aspects of what we do is that we get a chance to meet people who are smart and come up with ideas that no corporations could have ever invented.

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Goodfirms is an excellent place for potential customers to find out more about Creative Navy and to compare us to other businesses. We like the ethos it inspires and is glad to be part of it.

Where we are

Locations (2)

Offices where Creative Navy operates.

Headquarter
United Kingdom

United Kingdom

Regent Street 2017
London, England W1B 3HH
+442081441594
Germany

Germany

Rudi-Dutschke 23
Berlin, Berlin 10969