Overview

About Brand Force 5

Brand Force 5 is a small agency delivering big results. Based in Bergen County, New Jersey, we specialize in branding, identity design, advertising, and visual storytelling. Our award-winning work has been recognized by GDUSA, the Davey Awards, the Communicator Awards, and the NJ Ad Club.

With more than 25 years of experience working with global brands like Heineken, Bayer, Pfizer, Procter & Gamble, Trish McEvoy, and Calvin Klein and we bring big-brand thinking to businesses of all sizes. We combine strategy, creativity, and attention to detail to create identities, brochures, websites, and campaigns that stand out and resonate.

Every project is guided by our F.O.R.C.E. philosophy — Focused, Ownable, Relevant, Continuous, and Evocative — ensuring the work is meaningful, consistent, and built for long-term success.

What clients say

Review Analytics of Brand Force 5

Every review is verified through Goodfirms before it's published.

5.03 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 3 verified reviews · Updated September 2026
Brand Force 5 delivers collaborative branding work that balances creativity with strategic clarity. Clients appreciate the firm's accessible approach—direct access to principals despite competitive pricing—and their ability to tailor solutions for different business sizes. The creative output consistently receives praise for distinctive design and clear messaging that resonates with target audiences.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Brand Force 5
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What reviewers mention most

Alan Berner, Director of SalesVerified Review
Posted on Sep 10, 2026

“Big firm results, with direct line to the principals, tight communication and affordable rates.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

I really enjoyed working with Michael. He made some key content changes that improved the feel of the piece, creating a simple give-away that tells our offerings story in a compelling and enticing way.

Richard Nye, Founder at ElevationEMSVerified Review
Posted on Sep 8, 2026

“Are branding feels like slipping on your favorite pair of shoes every time I open our platform”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Branding

I'd worked with Brand Force 5 on personal projects before, so they were a natural choice for Papamedic AI Tools. We had a tight budget and urgent timeline, but they delivered branding that punches above its weight—our logo and materials command the same attention and credibility as companies with vastly larger budgets and established market presence.

Tim Luby
Tim Luby, Founder at Hiker's WeatherVerified Review
Posted on Dec 24, 2025

“Thrilled with my memorable logo”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingBranding

Michael is so much more than just a designer. He’s a rare combination of brand strategist, creative partner, entrepreneur, and artist. With this mix, he’s uniquely positioned to help small businesses to find their voice through stunning design. He worked with me to create my logo and brand colors and I couldn’t be happier. Now my brand stands out from the rest and is truly memorable. Thanks, Michael!

Focus

Service Focus of Brand Force 5

How the team's effort is distributed across services.

60%25%10%5%

Industries Focus

15%15%15%10%10%10%5%5%5%5%5%

Client Focus

Small Business70%
Medium Business30%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
AI supports admin work, never creative decisions.
Selected Work

Client Portfolio of Brand Force 5

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Healthcare20%
Food & Beverage20%
Consumer20%
Travel10%
Real Estate10%
Advertising & Marketing10%
Business Services10%
Major industry focus
Healthcare

Project Cost

$0 to $1000070%
$10001 to $5000020%
Not Disclosed10%
Common project cost
$0 to $10000

Project Timeline

Not Disclosed20%
1 to 25 Weeks80%
Typical timeline
1 to 25 Weeks

Clients: 26

Trish McEvoyWalgreensFerazzolisWater and StoneHomes4HeroesWarm Heart PediatricsHydrowTalent GrowthVillage PediatricsKasemen ChiropracticRobertetSymriseRateFloor Coverings InternationalKR MechanicalHikers WeatherMeddy BillVA HospitalOctapharmaFerazzoli's Italian RestaurantElevation EMSAnchor & BeamGuaranteed Ratestartuplegal ops foxSilvio & Filomena's Olive Oil

Portfolios: 10

Where we are

Locations (1)

Offices where Brand Force 5 operates.

Headquarter
United States

United States

Bergen County
Bergen, New Jersey 07073
862.339.4404